Ad Campaigns
Marriott on Wheels brings ‘Good Food = Good Mood’ to your homes
Mumbai: Mood and food have always had an intrinsic relationship. Food is a universal catalyst dictating our attitudes and emotions – from Monday Blues to Throwback Thursdays, our cravings keep our moods alive. Inspired by this thought, Marriott International has created a digital campaign ‘Good Food = Good Mood’. A series of highly relatable and fun films that capture various situations and moods from everyday life that can be diffused with good food from Marriott on Wheels.
Conceptualised by Shaun Kolah (Warp Studios) and produced by Toast Events, the campaign includes a series of five films, shot in four languages – Hindi, English, Bengali and Kannada.
The films are centred around funny and eccentric situations that play out among family members in the course of a day or a lifetime. With an eager husband waiting for a date night, competing for his wife’s attention which is wholly centred on a nail biting cricket match, to a travel enthusiast grandmother planning her dream trip to Paris when she hears of the lockdown, plans stay on schedule, realizing there are more ways than one, to enjoy Paris! Report cards & Dad encounters are always unpredictable. Anticipating fireworks on the big, fat ‘F’ that dominates his report card, a boy does his best to soften the blow. Cut to a demure, shy girl going through the rituals of an arranged marriage, prepped she waits her turn to drop a bombshell announcement on her unsuspecting family, it’s a heart stopping moment , but there are new plans on the table now – moods are uplifted, bonds are celebrated and happiness is diverted back to where it belongs, all made possible with good food from Marriott on Wheels.
Marriott International senior area director of marketing – south Asia Khushnooma Kapadia said, “With people being encouraged to stay home, Marriott on Wheels remains a strong medium to ensure our guests do not miss out on their favourite food. Encapsulating the love for our cuisines have received and the innate power of food to uplift our moods, we have created a light-hearted digital campaign built on relatable and meaningful situations, enabling us to interact with our customers through a creative dialogue, allowing us to grow brand awareness and strengthen brand perception.”
Introduced in 2020, Marriott on Wheels is a premium food delivery service from Marriott International that ensures the safe delivery of a diverse variety of Marriott’s signature dishes. Available in 26 cities and spanning a network of 76 hotels, Marriott on Wheels promises an authentic dining experience with a host of favourite, award-winning dishes on offer, prepared and delivered adhering to strict hygiene and safety norms, not forgetting the high value-for-money proposition.
Digitally amplified across Instagram, Facebook & Youtube, through reels and IGTV videos, you can catch these videos on the links below:
Film 1: World cuisine at your doorstep
https://www.youtube.com/watch?v=sT_G4vlbkSU
Film 2: Date nights with Marriott on Wheels
https://www.youtube.com/watch?v=vKm086oEEb8
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
