Ad Campaigns
Marriott India partners Rising Pune Supergiants for IPL Season 2016
MUMBAI: The digital campaign #MarriottForRPSG, conceptualized in partnership with MindShift Interactive amplifies the Rising Pune Supergiants and Marriott India association for IPL 2016.
With the #MarriottForRPSG campaign, the agency wanted to highlight the association of Marriott India as the official hospitality partner of Rising Pune Supergiants. The campaign began with over 40 Marriott India properties – Marriott, JW Marriott, Courtyard by Marriott, Fairfield Inn by Marriott and Renaissance. They came together for a holistic campaign to cheer for the first season of the Rising Pune Supergiants. The month long campaign focused on the common ground between cricket and Marriott – passion. Building on that idea, the campaign started off with profiling the team members – MS Dhoni, Steven Smith, Ajinkya Rahane, Kevin Peterson, Faf Du Plessis amongst others whilst highlighting JW Marriott Pune being the official hosts to the team throughout the series.
An flash mob conducted by the JW Marriott Pune staff was created and captured through a video that received high outreach digital platforms. Keeping the insight behind video content being a key to leveraging engagements, a fair share of videos were created around the associates of Marriott and the teams. A cricket playoff between key players from RPS and students from the Mahindra Pride School, a cause dear to Marriott India was conducted capturing the true essence of two worlds colliding, shared through all the Marriott properties across India. The entire campaign was aptly led by content focusing on the cricket fever through the hashtag #CricketOnMyMind, in the form of rich media such as GIFs and videos presenting the subtle ways cricket is seen .
The month long campaign had an overall outreach of 60,00,000 organically, owing an outreach of over 5,00,000 on Facebook and more than 55,00,000 on Twitter. Instagram was leveraged as a secondary platform for properties that were present too.
MindShift Interactive CEO Zafar Rais commented, “This was an exciting opportunity for MindShift to partner with not just a few Marriott India properties but with each and every one of them to leverage their association with Rising Pune Super Giants, making it the first of its kind. Leveraging the association on social media was the apt route to take given the level of engagement IPL receives digitally.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
