MAM
Lowe Lintas and Partners conceptualises Fastrack’s Tee Virus campaign
MUMBAI: Lowe Lintas and Partners has created the Tee Virus campaign for Titan‘s watch and youth accessories brand Fastrack.
The brief given to the agency was to inform the consumers about the new product line based on the apparel piece – the T-shirt. The communication focuses on the fact that these accessories (bags, watches and sunglasses) are a result of Fastrack‘s signature of “quirkiness”.
The campaign is called ‘Teevirus‘, implying a highly infectious T-shirt borne disease that infects bags, watches and sunglasses.
The campaign consists of three television commercials (TVCs), each 15 – 20 seconds long. While two of these (promoting the sunglasses) take the tag-line ‘Infected by tee shirts‘, one for the watch ends with the tagline ‘Born from tee shirts‘.
Concepts like measles and vomiting have been used to portray how the range of sunglasses has been infected by tee shirt designs. The commercial with the watch shows two tee shirts (white and green) getting cosy on the bed and ultimately giving birth to a watch, also green and white in colour, justifying the tagline ‘Born from tee shirts‘.
These videos were created and posted on Facebook and Youtube and later, due to the “overwhelming” response received, were aired on mainstream television.
Brands
Cars24 and Tesla India launch integrated EV trade-in programme
Owners can now swap petrol or diesel cars for Tesla Model Y with up to Rs 3.25 lakh in benefits.
MUMBAI: Switching to electric just got a serious power boost Cars24 and Tesla have teamed up to make the shift from petrol or diesel cars smoother than ever. Cars24 has announced a collaboration with Tesla India to introduce an integrated trade-in programme that simplifies the entire journey of moving to an electric vehicle. The limited-period offer combines vehicle sale and new purchase into one seamless experience, removing the usual hassle of managing two separate transactions.
Under the programme, Tesla is offering an exchange bonus of Rs 3 lakh on petrol and diesel vehicles. Customers who complete a Tesla purchase will also receive an additional Rs 25,000 exchange bonus from Cars24, taking the total benefit to Rs 3.25 lakh.
The process begins at Tesla Experience Centres, where customers interested in the Model Y can start the exchange. Alternatively, they can initiate the process on the Cars24 website or app by entering their vehicle details. After a quick doorstep inspection, Cars24 provides a transparent price quote with no obligation to proceed.
If the customer accepts the offer, Cars24 handles the entire process end-to-end including vehicle pickup, direct bank payment, and ownership transfer making it completely hassle-free.
To make the switch even more accessible, Tesla is offering financing options with a down payment starting at Rs 6 lakh and EMIs from Rs 49,000 per month. The Model Y also supports convenient home charging for everyday use.
Cars24, co-founder and CMO Gajendra Jangid said, “At Cars24, our focus has always been on simplifying car transactions. Partnering with Tesla allows us to extend that convenience to customers transitioning to electric vehicles.”
With electric vehicles promising significantly lower running and maintenance costs, this collaboration aims to remove the biggest friction points in switching to an EV. For many Indian car owners, the road to going electric just became a lot less bumpy and a lot more rewarding.
