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Movado ropes in Sidharth Malhotra as brand ambassador; announces new campaign

Mumbai: The high-end luxury watch brand Movado has roped in Bollywood’s youth icon  Sidharth Malhotra as a brand ambassador and is all set to release its world renowned campaign. Movado means ‘always in motion.’ Pacing up with today's racing times, the company has always reflected the forward drive...

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Drools ropes in Janhvi Kapoor as their brand ambassador

Drools, a leading Indian pet-food brand, announced actress Janhvi Kapoor as the face of the brand. The brand aims at addressing the irks of pet parents by making their pooches’ meals not only delicious but also well-balanced delivering all nutritional value.

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The New Shop appoints Rajkummar Rao as brand ambassador

Mumbai: The New Shop, which is a convenience retail company, has appointed Bollywood actor Rajkummar Rao as the brand ambassador. In a series of campaigns to expand its footprint across the country, the actor will be featured on digital and print platforms such as social media, OTT, OOH, and IVR...

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G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand Imara

Mumbai: Strengthening its purse of ethnic lifestyle brands in 2023, G.O.A.T Brand Labs has announced the acquisition of Imara - a popular celebrity-endorsed women’s ethnic apparel brand. Well received by the targeted premium women customers, Imara has expanded its presence in over 70 offline stores...

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Superstar Yash becomes the new brand ambassador of Pepsi

Mumbai: Pepsi on Tuesday announced that it has roped in Yash, the superstar, who shattered all geographical boundaries to become a force to reckon with and has had a hugely successful run at the box office. The disruptive partnership between Pepsi and Yash will become a huge topic of conversation...

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