Brands
Market Xcel launches the second edition of the Brand Xcel Coffee Table Book
Mumbai: Market Xcel, a market research firm is all set to roll out the much-awaited report and brand findings, Brand Xcel in a Coffee Table Book format on 17 March 2023 at Oberoi, Gurgaon. From unfolding the top brands across segments to offering a refreshed view of consumer behaviors from urban and rural spaces; the Brand Xcel report is what you are looking for.
The Brand Xcel report 2022 identified and featured top brands in India such as across Personal care – Colgate/Lux; Food – Amul, Britannia & Parley; Beverages – PepsiCo; Durables & Appliances: LG & Samsung; Mobile Phones: Oppo & Vivo; E-Commerce – Amazon; Automobiles – Maruti & Honda; BFSI – LIC; FMCG: Dabur & Godrej; Homecare: Harpic & Surf Excel based on consumer’s perspectives about the products and services and their changing preferences.
Continuing the walk with their annual flagship property, Market Xcel is back with the second edition of the Coffee Table which is projected to be bigger and even more insightful covering diverse sectors, industries, and geographies.
The Brand Xcel offers a deeper consumer connection and understanding (20,000 respondents across cities, including Rural India) along with past trends, contemporary contextualization of current consumer sentiments and in-depth analysis.
The assessment as conducted by Market Xcel recognizes top brands that outperform others and offers brand rankings that can be circled back to consumer behavior. These learnings and reflections furnish points to ponder for marketing interventions.
The celebration will be marked by the launch of the Coffee Table Book, a consumer-centric insights initiative, the book reflects the blurring of boundaries between rural and urban consumptions as well as the trends and consumer behaviour that has stayed vs the ones that have fizzled out in the old normal.
Elated to launch the second edition of the Brand Xcel Coffee Table Book, Market Xcel executive director Ashwani Arora stated, “With life veering back to normalcy, the customer journey will only continue to transition at a rapid pace. This has led to a strategic flux in the marketing playbook that demands a constant update. Being birthed from uncertainties, this paradigm shift has inaugurated boundless opportunities for brands to connect with the new and empowered consumer”.
He further added, “Brand Xcel is the ultimate insight initiative redefining the benchmark for the consumer-brand connect, decoding the behavioural changes and capitalising on the same to maintain the top-of-the-mind position with regard to consumer engagement. At the Brand Xcel 2023 Conclave, we look forward to hosting the finest marketing minds and industry leaders to deliberate and share game-changing insights.”
This gathering will bring together marketing veterans, brand custodians, brand owners, and industry leaders from the marketing and branding fraternity under one roof to celebrate the Best Brands and deliberate to understand the nuances of successful brands. Stay tuned to the biggest revelations of the year.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
