Ad Campaigns
Mark Zuckerberg announces Chat Lock on WhatsApp
Mumbai: Mark Zuckerberg announced a new WhatsApp feature called Chat Lock. This feature lets people protect their most intimate conversations with a password, secures them in a separate folder, and when someone messages them and they have that chat locked, the sender’s name and the content of the message will also be hidden.
You can see Mark’s announcement here.
The passion is to find new ways to help keep the people’s messages private and secure. WhatsApp is excited to bring the viewers a new feature called Chat Lock, which lets them protect their most intimate conversations behind one more layer of security.
Locking a chat takes that thread out of the inbox and puts it behind its own folder that can only be accessed with device, password or biometric, like a fingerprint. It also automatically hides the contents of that chat in notifications too.
WhatsApp thinks this feature will be great for people who have reason to share their phones from time to time with a family member or those moments where someone else is holding their phone at the exact moment an extra special chat arrives. They can lock a chat by tapping the name of a one-to-one or group and selecting the lock option. To reveal these chats, slowly pull down on your inbox and enter your phone password or biometric.
Over the next few months, WhatsApp is going to be adding more options for Chat Lock, including locking for companion devices, creating a custom password for the chats so that people can use a unique password different from their phone’s.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
