Brands
Marico stirs up wellness with majority buy in digital nutrition brand Cosmix
MUMBAI: When coconut oil meets collagen, the result is a clear play for the future of wellness. FMCG heavyweight Marico has announced a strategic investment in Cosmix Wellness, acquiring a majority stake in the Bengaluru-based, digital-first functional nutrition brand as it sharpens its focus on premium food and wellness categories.
Under the deal, Marico will acquire 60 percent of Cosmix Wellness’ paid-up share capital from its founders for an aggregate consideration of Rs 225.67 crore, marking one of its most significant bets in the fast-growing nutrition and supplements space. The remaining 40 percent stays with the founders for now, with Marico retaining the option to buy out the balance stake after the end of FY29, subject to performance-linked milestones and valuation norms to be finalised at that stage.
Cosmix Wellness has emerged as a strong contender in the premium wellness segment over a short span of time. The brand reported a turnover of Rs 50.93 crore in FY25, more than doubling from Rs 24.32 crore in FY24, and a sharp jump from Rs 5.39 crore in FY23. Its rise has been driven by a digital-first model and a differentiated portfolio focused on functional wellness rather than mass supplements.
For Marico, the acquisition fits neatly into its broader strategy of building a portfolio of digitally native, premium brands that tap into evolving consumer preferences. Over the past few years, the company has steadily expanded beyond its traditional staples into newer categories through brands such as Plix, True Elements, Beardo and Just Herbs, creating an ecosystem that allows cross-selling and faster experimentation across channels.
Best known for Parachute coconut oil, Marico has been doubling down on premiumisation and direct-to-consumer avenues as growth in conventional FMCG slows and consumers increasingly seek specialised, health-led products. The Cosmix investment signals that nutrition and wellness are no longer side dishes in Marico’s portfolio, they are moving closer to the main course.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
