MAM
Marico Q1 ad spend up 61%; highest increase among peers
MUMBAI: FMCG major Marico spent 60.82 per cent more on advertising in the first quarter of FY13. The company‘s spend on advertising and promotions was Rs 1.56 billion across various brands in the first quarter compared with Rs 972.43 million a year earlier.
In the first quarter, Marico‘s advertising costs accounted for 12.28 per cent of its total revenue, up three percentage points from 9.3 per cent a year earlier.
These figures are in tandem with the current trend of FMCG‘s increasing marketing spends with the rise in competition. The increase in ad spend for Marico is the highest amongst its peers so far with Dabur‘s at 51 per cent, HUL‘s at 30 per cent and Colgate 32 per cent
The company‘s revenue for the quarter ended 30 June 2012 stood at Rs 12.7 billion, an increase of 21.76 per cent from Rs 10.43 billion a year earlier. The profit for the quarter also rose by a sharp 45.88 per cent to Rs 1.24 billion in the first quarter from Rs 850 million a year earlier.
Marico said the volume growth for the quarter ended 30 June 2012 was 14 per cent.
In a statement, Marico said, “The medium to longer term outlook on all the company‘s three businesses remains positive. In the medium term, the company will focus on strengthening the building blocks for future value creation – strong equities for its existing brands amongst its consumers, volume growths, robust new product pipelines and operational effectiveness.”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
