Ad Campaigns
Marico onboards actor Priya Mani for its latest TVC
Mumbai: FMCG company Marico Ltd has been innovating in the healthy foods and immunity-boosting category over the past year. The brand has now collaborated with the actor Priya Mani for its new TVC campaign for Saffola Honey.
The campaign aims to raise awareness about the need for consumers to demand proof of the claims of quality and purity of the products they consume.
Talking about the association, Priya Mani said, “Saffola has always been a trusted partner for India’s quest towards a healthy lifestyle. With Saffola Honey, Marico Ltd has taken the superior quality they are known for a step further, by creating a product that does not compromise on anything and is accredited with the famed NMR certification. I am honoured to be associated with Saffola Honey and am excited to bring lasting change into people’s lives with this campaign.”
The TVC showcases the actor as a sceptic who asks for proof of the authenticity of the claims made by various characters. ‘Kahan Likha Hain,’ she demands to know every single time. In the final scene, the lady asks for proof of the claim made by the salesman in a supermarket about the purity of Saffola Honey. In response, the salesman asks the lady to refer to the product packaging which mentions that the product passes all government standards and is NMR tested for sugar adulteration, thereby assuring the lady of the product’s quality and purity, which finally impresses her.
“While honey is a popular natural sweetener and is consumed by many in India, the adulteration in honey through added sugar is a widespread problem,” said Marico Ltd India sales COO & new business CEO Sanjay Mishra. “Saffola Honey is tested through one of the most advanced Nuclear Magnetic Resonance testing technique in specialised laboratories of Germany to ensure Saffola honey is free from any added or exogenous sugar. We are also delighted to collaborate with Priya Mani for our TVC, which aims to generate a conversation around the need for Indian consumers to demand the certification of purity and quality of the products they consume.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
