MAM
Marico Industries launches Saffola Gold
MUMBAI: Marico Industries announced the launch of a revolutionary formulation in edible oils – Saffola Gold – which will has a 70:30 blend of Ricebran oil and Kardi oil. Saffola Gold has been touted as having dual benefits of lowering cholesterol and the food cooked in it absorbs less oil.
The formulation of Saffola Gold has been researched in Japan and is proven to be more effective in reducing cholesterol than other widely used edible oils.
Apart from reducing cholesterol, Saffola Gold also possesses other health benefits. The Kardi and Ricebran oil formulation of Saffola Gold is fortified with Vitamin E which is known to have a role in immunity. It also contains Losorb, which ensures that that food cooked in Gold absorbs less oil. Excess of oil in our food, is a major cause of increasing the blood cholesterol levels.
Marico Industries head of marketing Saugata Gupta said, “Consumers connect Saffola with heart care. Saffola Gold is the latest introduction in its efforts to come up with an offering best engineered to reduce cholesterol. The blend of the oil is what makes it unique. It has been internationally researched to be a very powerful combination for a healthy lifestyle.”
Saffola Gold will be available in three different SKUs – One litre pouch priced at Rs 89, two litre jars costing Rs 178 and five litre jars priced at Rs 449.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
