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Marcom firm Tute Consult hires Shweta Mehrotra as Strategy Head
New Delhi: Integrated marcom and PR agency Tute Consult on Tuesday strengthened its leadership team with the appointment of Shweta Mehrotra as the strategy head.
Mehrotra will be working closely with Tute Consult founder Komal Lath and oversee strategies and operations across the board. Her repertoire of experience will help build and strengthen the D2C and traditional businesses in the paid, owned and earned services offered by Tute, said the agency in a statement.
In her career spanning over 18 years, Mehrotra has managed clients from a wide variety of sectors. In the past, she has worked at Good Relations India, Lintas Live, Avian Media and MSL Group amongst others and led highly successful and award-winning campaigns for clients. Prior to joining Tute Consult she was consulting with multiple companies including Ogilvy and The Prophets PR. She also teaches PR and Communications at SCoRe (School of Communication and Reputation) and in the past has been connected with EMDI and University of Madras.
Talking about her new role, Mehrotra said, “Tute today is redefining communication, innovating, integrating, and delivering in every aspect that makes for a growing marcom agency. Having worked with leading agencies in the past and then having provided independent consultancy services, this role is going to come with interesting challenges and new learnings. I am looking forward to servicing the varied range of clients and managing the dynamic teams while expanding the business to help it reach newer heights.”
Tute Consult founder Komal Nath said, “Shweta comes to us at a very crucial juncture where growth, learning and creativity intersect. In our dynamic field, we always want people with rich experience who can grow the vision and create their own benchmarks. This relationship is sure to be a long and lovely one.”
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
