Ad Campaigns
Mappls KOGO brings a disruptive campaign with #unboxtheplanet
Mumbai: Mappls KOGO, a start-up aiming to build the world’s largest community powered travel and experiences platform, has announced a new brand campaign called #unboxtheplanet. The brand has released teaser videos and images on social media with a Spaceman aptly named “the Kogonaut”, as the hero character coming back to planet earth to rediscover it as never seen before.
The Kogonaut, an eclectic explorer in a spacesuit, will be an integral part of KOGO’s upcoming communication and messaging across platforms and will be used to create a distinctive ‘cultural identity’ for the community. The campaign is predominantly a digital campaign running across their social media handles with innovative hyper-personalized, passion-centric videos delivered to the audiences.
The Kogonaut is seen roaming the streets and exploring different experiences across earth’s busiest and most scenic landscapes. With the #unboxtheplanet campaign, KOGO hopes to inspire and enable people to explore the world by making travel and experiences more relevant and discoverable. During the campaign, the Kogonaut will collaborate with the travel community, set major travel goals, recommend experiences and show people how they can unbox the planet, one great experience at a time.
Speaking on this, Mappls KOGO co-founder & CEO Raj K Gopalakrishnan said, “Every story needs a device. And what better device to use for a story about travel and discovery than a travel influencer in a space suit, looking at this planet with eyes of wonder? Since inception, our vision is to bring a travel tribe and inspire and enable them to discover new places and experiences in an engaging and gamified format.”
Mappls KOGO is a community-powered travel platform that runs on a new-gen currency called KOGOCOIN, which can be used to book and buy experiences, itineraries, hotels, and cool merch at the best prices. Users can supercharge their savings by getting the KOGO X membership, which enables them to earn and spend three times more KOGOCOIN than a regular user.
Mappls KOGO CPO & co-founder Praveer Kochhar added, “Every essence of KOGO has been designed to unbox excitement, exhilaration, inspiration, happiness, and fun for our community of users. The Kogonaut is everyone who’s here, unboxing the planet in their own way.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
