MAM
Manyavar partners with Admitad India to mark its maiden foray into affiliate marketing
MUMBAI: In a move which underlines the importance of affiliate marketing in online commerce, Admitad India, the India arm of leading global affiliate network Admitad, has announced its exclusive partnership with Manyavar, a men’s ethnic wear brand. As part of the association, Admitad India will manage all affiliate duties and programs for the brand in the country. The tie-up is aimed at complementing Manyavar’s overall online marketing strategy through affiliate marketing and strengthening its pan-India online brand presence and consumer base.
The association with Admitad India marks the first time that Manyavar has forayed into the affiliate marketing segment. Apart from illustrating how offline brands in India are now amplifying their business growth by leveraging e-commerce as a lucrative sales channel. It also highlights the vital role that affiliate marketing is assuming in driving the digital marketing strategy for brands.
Recent industry reports peg India as the fastest-growing e-commerce market in the world. With the number of online users in the country expected to reach 700 million by the end of this decade, the Indian e-commerce segment is estimated to be worth $1.2 trillion by 2021. Established offline retail brands such as Manyavar – which currently operates more than 500 stores across 202 cities in India alone – have been looking to tap into the massive business opportunity that this represents. Top affiliate networks such as Admitad India have been helping brands reach out to this growing online audience through new-age publishers, across a host of platforms and formats.
Speaking on the association, Ms Neha Kulwal, CEO – Admitad India, said, “With the Indian e-commerce market currently estimated to be growing at a CAGR of 50%, offline brands in the country have an extremely lucrative growth opportunity in the online space. Leveraging affiliate marketing to complement their overall digital strategy can help brands capitalise on this shift by effectively targeting the country’s rapidly-growing online audience.”
Admitad India enables advertisers to target prospective consumers through relevant content in a contextual, captive environment by creating their own affiliate programs without heavy upfront investments. It leverages proprietary technology to enable improved tracking codes, cross-device and cross-browser tracking, third-party tracking, ad performance analysis, product feed integration, and curbing fraudulent traffic. Combined with real-time performance analysis of various publisher associations, this allows brands to reduce the risk to their marketing spends while maximising RoIs.
“Our association with Manyavar, which is one of the leading ethnic fashion brands in India, is indicative of the faith that top brands place in the power of affiliate marketing. Through our personalised, tech-driven affiliate marketing solutions, we aim to help drive the maximum RoI for Manyavar’s affiliate marketing campaigns,” Ms Kulwal added.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
