Ad Campaigns
Manyavar kickstarts wedding season with new TVC starring Ranveer Singh
Mumbai: It is the season of wedding celebrations and gusto, an occasion which is no less than a festival and much more than just a ritual. Keeping this in mind, Manyavar has launched a new campaign, #ManyavarAaGaya onboarding popular Bollywood actor Ranveer Singh.
While Ranveer Singh as the ultimate ‘Dulha’ is the major highlight of the TVC, the film revolves around the curiosity and excitement of the grand entry by the Dulha in an Indian wedding. Embracing our traditions and coupling it with some zest, the campaign film celebrates Indian-ness with #ManyavarAaGaya.
TVC link for DHOL:
TVC link for Segway:
Commenting on his experience of working on this campaign, Ranveer Singh shared, “I’m honoured to be a part of the Manyavar family. Having been a groom myself in the past, I know what a special and important day it is for any young man. The new #ManyavarAaGaya is an impeccably conceptualised and executed campaign that showcases the brilliance of Manyavar. The creative is incredibly joyous and has been wonderfully evoked and celebrated.”
“We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun take on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable day,” Vedant Fashions Ltd CMO Vedant Modi said.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
