Brands
Mansionz by Living Liquidz wins Greatest Retailers global title
Experiential alco-bev concept earns top honour at Icons of Drinks 2026
MUMBAI: Mansionz by Living Liquidz has been named “The Greatest Retailers of the World” at the Icons of Drinks 2026, a prestigious global platform held under the World Whisky Awards.
The recognition places Living Liquidz firmly on the global map, spotlighting its premium, experience-led approach to alco-bev retail. Designed as more than a conventional store, Mansionz blends curated selections, guided tastings and storytelling-led displays to create an immersive consumer journey.
Widely regarded as one of the industry’s top honours, the World Whisky Awards celebrate excellence across retail, innovation and brand-building. Mansionz’s win highlights its role as a category-defining concept that moves beyond transactional retail into a discovery-driven destination.
A key differentiator is its strong focus on consumer engagement. The brand’s “try before you buy” format allows shoppers to sample products before purchase, while sommelier-assisted experiences help decode flavour profiles, origins and pairings. Complementing this is a tech-enabled layer, including an in-store app that simplifies wine discovery for both enthusiasts and first-time buyers.
Mansionz also offers access to exclusive and rare labels through preview ranges and pre-order options, expanding the traditional retail experience into a more personalised and aspirational space.
At the centre of this evolution is Mokksh Sani, founder of Living Liquidz and co-founder of Cartel Bros, whose vision has driven the brand’s transformation into a design-led, experiential retail chain.
Living Liquidz founder and co-founder of Cartel Bros Mokksh Sani said, “This recognition goes beyond Living Liquidz; it reflects the larger evolution of India’s alco-bev industry on the global stage. With Mansionz, we aimed to create a space where consumers don’t just shop, but truly experience and discover.”
Looking ahead, the brand plans to expand its footprint with at least seven new Mansionz outlets in 2026–27, signalling continued momentum in scaling its experiential retail format.
The global win marks a broader coming-of-age moment for India’s alco-bev sector, with Mansionz showcasing how local innovation can compete with, and even outshine, international benchmarks.
