Ad Campaigns
Mankind Pharma honours Nurses’ compassion with touching video campaign
Mumbai Mankind Pharma, a reputed global pharmaceutical firm, upholds a profound commitment to spreading kindness and recognizing exceptional service across diverse professions and industries. In a new video campaign to celebrate International Nurses’ Day, Mankind Pharma pays homage to the remarkable individuals whose dedication reflects the essence of selfless care. Nurses embody this ethos daily, consistently dedicating themselves to helping others.
The video campaign tells the story of Martha, a nurse whose initial stern demeanour contrasts with the deep compassion at the core of her profession. Her empathy becomes evident through her comforting actions toward a patient, revealing her profound understanding of his needs. The video serves as a touching tribute to the unsung heroes of healthcare—the nurses who go beyond their duties to care for their patients. It highlights the human side of nursing and showcases the empathy, compassion, and dedication that nurses bring to their work every day.
On the occasion of International Nurses Day, Mankind Pharma Ltd vice-chairman and managing director Rajeev Juneja expressed, “Mankind Pharma is deeply inspired by the extraordinary dedication and compassion of nurses. Their unwavering commitment to patient care, even in challenging circumstances, embodies the highest ideals of nursing. Our video campaign is a tribute to the nursing community, acknowledging their indispensable role in enhancing the lives of patients and their families. Through this campaign, we aim to celebrate their remarkable work and the significant impact they have on healthcare and society.”
Juneja further added “Whether in times of a global crisis like the COVID-19 pandemic or during natural disasters like floods, Mankind Pharma has consistently been at the forefront, donating, helping, and appreciating communities that share the belief in spreading kindness. Similarly, nurses embody this spirit by consistently exceeding their duties to care for others.”
Through these campaigns, Mankind Pharma aims to increase awareness about the critical role of nurses, promote solidarity, and advocate for positive change within the nursing profession and healthcare systems globally. Mankind Pharma expresses heartfelt gratitude and respect for the selfless service of nurses and hopes this touching story will inspire others to appreciate nurses’ invaluable contributions and profound impact on the healthcare ecosystem. International Nurses’ Day serves as a reminder of their dedication, expertise, and compassion that are central to promoting health and well-being for all.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
