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Manhattan Communications to handle event management and sponsorship duties of MTDC
MUMBAI: After a long drawn selection process, Maharashtra Tourism Development Corporation (MTDC) has empanelled Manhattan Communications (India) as an agency for event management and sponsorship, starting from April 2014 for a period of three years.
Following a multi-agency pitch from several agencies, MTDC chose Manhattan Communications for promoting Maharashtra as a leading tourism destination in India. Through its strategic and creative expertise and its offices across the globe, Manhattan Communications endeavours to assist MTDC, achieve this objective.
The agency’s co-promoter & director Shantonu Aditya said, “We are extremely privileged to be empanelled for such an esteemed client, MTDC. It is a great honour and accomplishment for us. This association shall not only strengthen our roster of clients but would also help us grow in a new category of services.”
MTDC is a body of the Government of Maharashtra responsible for development of tourism in the Indian state of Maharashtra. Since its inception, it has also been involved in the development and maintenance of the various tourist locations of Maharashtra.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
