MAM
Mangola celebrates Ganesh Chaturti in Mumbai
MUMBAI: Mangola, Pepsi’s mango juice drink brand, in Mumbai and the rest of Maharashtra, is set to add a lot more fun to this year’s Ganapati festival by being available in 200-ml returnable glass bottles (RGB) at an attractive price of five rupees.
Mangola has always been a local favourite and has remained the festival brand for Pepsi for years, especially during local festivals such as Ganpati and Dussehra.
The new pack size of Mangola is being communicated to consumers through various live consumer contests at various mandaps in association with top radio stations in the city.
For the first time, there will be a catchy jingle for Mangola being played on radio channels. The Mangola 200-ml is also being supported on ground through attractive outdoor signage in the city. Mangola would also be giving away attractive prizes to three best Ganapati photographs in newspapers.
Pepsi’s head of operations in the western region Satendra Aggarwal said, “The 200-ml Mangola at five rupees will increase the brand salience of Mangola and expand the mango juice category in Mumbai. Mangola has always celebrated the Ganapati festival in Mumbai in its inimitable way. A series of consumer campaigns have been initiated this year as well. We are sure it is going to further strengthen Mangola’s consumer connect in the coming days.”
Mangola has been associated with famous Ganapati mandaps in the city such as the GSB Mandal at Matunga, various Lalbaug Ganapati Mandals and the Duke’s Ganapati Mandal at Chembur.
The Duke’s brands (Mangola, Soda, Raspberry, Tonic Water and Ginger) have been strong constituents of Pepsi’s brand portfolio in Mumbai.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
