MAM
Mangola celebrates Ganesh Chaturti in Mumbai
MUMBAI: Mangola, Pepsi’s mango juice drink brand, in Mumbai and the rest of Maharashtra, is set to add a lot more fun to this year’s Ganapati festival by being available in 200-ml returnable glass bottles (RGB) at an attractive price of five rupees.
Mangola has always been a local favourite and has remained the festival brand for Pepsi for years, especially during local festivals such as Ganpati and Dussehra.
The new pack size of Mangola is being communicated to consumers through various live consumer contests at various mandaps in association with top radio stations in the city.
For the first time, there will be a catchy jingle for Mangola being played on radio channels. The Mangola 200-ml is also being supported on ground through attractive outdoor signage in the city. Mangola would also be giving away attractive prizes to three best Ganapati photographs in newspapers.
Pepsi’s head of operations in the western region Satendra Aggarwal said, “The 200-ml Mangola at five rupees will increase the brand salience of Mangola and expand the mango juice category in Mumbai. Mangola has always celebrated the Ganapati festival in Mumbai in its inimitable way. A series of consumer campaigns have been initiated this year as well. We are sure it is going to further strengthen Mangola’s consumer connect in the coming days.”
Mangola has been associated with famous Ganapati mandaps in the city such as the GSB Mandal at Matunga, various Lalbaug Ganapati Mandals and the Duke’s Ganapati Mandal at Chembur.
The Duke’s brands (Mangola, Soda, Raspberry, Tonic Water and Ginger) have been strong constituents of Pepsi’s brand portfolio in Mumbai.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
