Ad Campaigns
Manforce condoms ropes in Kartik Aaryan as the brand ambassador
Mumbai: Mankind Pharma, a pharmaceutical company in India, is thrilled to announce the association of actor Kartik Aaryan as the brand ambassador for Manforce Condoms. As the country’s number one brand with a remarkable 30 per cent market share, Manforce and Aaryan share a common vision of promoting meaningful conversations and dialogues surrounding consent in their latest campaign – “Apne Partner Se Puchho”.
Driven by its relentless pursuit to redefine pharmaceutical excellence in India, Mankind Pharma recognises the influential role Aaryan plays, especially among the younger generation, making him the perfect ambassador to enlighten and sensitize audiences about the paramount significance of consent in today’s society. The partnership aims to foster a greater understanding of consent through engaging and informative campaigns.
Speaking about his association with Manforce Condoms, Aaryan shared, “I am glad to associate with Manforce Condoms, a brand that shares my vision of promoting consent and safe sexual practices. It is crucial to create awareness and initiate conversations about the importance of consent in today’s society. I am excited to lend my voice to this cause and contribute towards a positive change. Together with Manforce Condoms, we aim to empower individuals to make informed choices and embrace safer sex practices for a healthier future.”
Mankind consumer division – AVP of sales & marketing Joy Chatterjee commented, “We are privileged to have Kartik Aaryan as the brand ambassador for Manforce Condoms. As a superstar, he has garnered immense admiration both on-screen and off the silver screen. His messages resonate deeply with the youth, who view him as an idol. Kartik’s ability to connect with and influence this demographic makes him a perfect fit to advocate for consent. At Manforce, we are acutely aware of the pressing need to elevate conversations around consent, and with Kartik’s support, we are confident in our ability to reach a wider audience and drive positive change. Our upcoming campaign will continue our tradition of employing quirky and captivating marketing strategies that have previously disrupted the sensitive contraceptives category, further emphasizing our commitment to promoting sexual health and consent awareness.”
Mankind Pharma continues to be socially responsible in its conversations around sexual health and the upcoming campaign around consent will seek to re-emphasize the same while spreading awareness to wider audiences.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
