MAM
Manas Mishra moves to Vizeum
MUMBAI: Aegis‘ Vizeum India has appointed Manas Mishra as executive vice president and national strategy director.
Mishra moves from Lintas Initiative Media (LIM) where he held the post of president.
Mishra will be based in Delhi with a national responsibility and will report to Vizeum MD Indian subcontinent S Yesudas.
Yesudas said, “I had the pleasure of working with Manas when I was looking after Initiative Media. Vizeum is at an interesting juncture in its journey. Manas brings on board all that‘s needed for its future growth.”
Mishra said, “Aegis Media overall and Vizeum in particular have had a dream run in 2012. What attracted me to Vizeum is the determination with which the company has been built from scratch as well the faith of clients.”
Mishra held various positions during his 18 years of media career in agencies like Contract Advertising, Initiative Media, Mudra Max and Starcom China. He joined LIM in 2012 to replace Sudha Natrajan when she left the agency to start her media venture The Media Cafe.
Digital
Newmbharat ride-booking app to launch with zero commissions
WEML unveils prepaid platform eliminating surge pricing, aims to stabilise driver earnings and fix fares for passengers.
MUMBAI: Ride-hailing in India is about to get a fare shake-up because when commissions vanish, the only thing surging might be driver smiles. World Economic Mobility Limited (WEML), governed by the Narayanihiti Trust, is gearing up to launch Nembharat, a new ride-booking app that scraps driver commissions and passenger surge pricing entirely. The prepaid, cashless platform promises drivers keep 100 per cent of their earnings while commuters enjoy fixed, predictable fares no dynamic pricing surprises.
The move lands amid ongoing tension in the sector: driver strikes over low take-home pay, passenger gripes about safety and erratic fares, and mounting regulatory scrutiny on platform accountability and gig-worker protections. Nembharat positions itself as a national transport network that integrates cabs, auto-rickshaws, and other modes under uniform safety standards aligned with Central Consumer Protection Authority (CCPA) guidelines.
WEML director and CEO Deepak K. Shah said, “Our platform will address the lack of income predictability for gig workers. Nembharat is built to provide clear details on driver pay and passenger costs.”
WEML director and COO Kanchi Sharma added, “This system aligns with CCPA guidelines and acts as a tool to balance workforce standards with consumer protection.”
By removing the subscription and commission layer that dominates existing apps, WEML is betting on a leaner model that offers stability for fleet owners, individual drivers, and everyday riders alike. Whether it can scale across India’s chaotic roads and win over users tired of the status quo remains the real test but on paper, it’s aiming to turn every ride into a fair deal for both sides.
No launch date has been announced yet, but the promise is clear: in Nembharat’s world, the journey costs what it should nothing more, nothing less.
