MAM
Manas Lahiri back at Havas India as chief growth officer
MUMBAI: After years of charting remarkable successes across the advertising world, Manas Lahiri returns to where it all began—Havas India.
In a move that echoes both nostalgia and forward momentum, Lahiri steps back into the fold as chief growth officer, poised to reignite the spark of innovation and propel the network to greater heights.
A seasoned leader with a knack for transformative growth, Lahiri’s homecoming marks the beginning of a new chapter for one of India’s fastest-growing communications networks.
Lahiri’s appointment marks his return to Havas India, where he previously served in multiple roles, including MD of Havas Creative India (formerly Havas Worldwide India), between 2018 and 2023. In his new role, Lahiri will collaborate closely with the executive leadership team and report to Havas India, SEA, and north Asia group CEO, Rana Barua.
Barua welcomed Lahiri’s return, emphasising the significance of his role in the network’s growth trajectory, “Manas’ return to Havas India comes at a crucial time as we continue our strong momentum as a proven integrated and future-facing network. With Havas India’s phenomenal transformation over the past few years, we needed a proven leader to scale our growth ambitions further. Manas’ strategic acumen, extensive industry experience, and deep understanding of our network’s values make him the ideal choice to take on this role.”
Prior to rejoining Havas India, Lahiri held the position of executive growth partner at VML India, where he played a pivotal role in expanding the agency’s presence and securing key accounts. His career spans over two decades across advertising, brand marketing, and business leadership, including roles at Ogilvy, McCann, and Contract India. Lahiri has worked with marquee brands such as Samsung, Amazon, Coca-Cola, and Reckitt, providing him with a holistic perspective on brand strategy and growth.
Sharing his enthusiasm, Lahiri said, “I am thrilled to rejoin Havas India at such an exciting juncture. Havas has always been close to my heart, and the network’s journey of transformation into a consolidated, client-centric ecosystem is truly inspiring. I look forward to contributing to this next phase of growth by driving meaningful partnerships, fostering innovation, and building on the strong foundation created by Rana and the team.”
An MBA graduate from Bangalore University, Lahiri began his career on the client side, working with brands like Motorola and Samsung in sales and marketing before transitioning to advertising. During his previous tenure at Havas Creative India, Lahiri played a critical role in reshaping the agency, driving business wins, and strengthening client relationships. His expertise lies in fostering growth strategies, building high-performing teams, and delivering integrated solutions that yield tangible results.
This appointment underscores Havas India’s commitment to strengthening its leadership team and fostering innovation across its integrated network.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
