MAM
Man of Steel coming to life through Nokia
NEW DELHI: Nokia and Warner Bros Pictures have teamed up for global co-marketing partnership with this summer’s eagerly anticipated movie, ‘Man of Steel‘ from Warner Bros Pictures and Legendary Pictures, and Nokia’s imaging powerhouse, the Nokia Lumia720.
The association is aimed at bringing the Superman franchise even closer to movie enthusiasts through a number of touch points – on air, digital, retail, theatre, mobile app – and through exclusive ‘Man of Steel‘ content, including merchandise.
The Nokia Lumia720 is the latest in the Nokia Lumia smartphone range in India. Like the ‘Man of Steel‘, it boasts its own remarkable powers with its sleek and stylish form and best in class imaging capabilities.
Superman fans have even more to celebrate with the partnership bringing a collection of exciting content. These include an immersive Man of Steel app, exclusive to Nokia Lumia Windows 8 smartphone’s, and the chance to win tickets to the movie premiere.
“Nokia’s exclusive app and content for Zack Snyder’s fresh take on a loved classic provides fans around the world with the perfect opportunity to connect with The Man of Steel through Nokia Lumia720- the perfect smartphone for powerful imaging and entertainment,” said Nokia India director marketing Viral Oza.
Through the partnership, fans will have access to the Official ‘Man of Steel‘ Hub by visiting www.Nokia.co.in/ManofSteel for a collection of exclusive content including: digital comics, video content, and images. The site will also host a photography challenge, giving fans the chance to win tickets to the film’s world premiere in New York, along with limited edition of official memorabilia.
Man of Steel Mobile Application will bring Superman to life exclusive to Nokia Lumia Windows Phone 8. With an interactive challenge, mobile personalization content, official Superman Digital Comics from DC Comics. The app will also have NFC check in challenges at select Nokia Priority Stores in Delhi, Mumbai, Bangalore, Chennai and Kolkata to unlock comics and exciting content. Download the app at Nokia.co.in/Man of Steel
Man of Steel Limited Edition Accessories will be available: Fatboy charging pad pillows and phone covers for the Nokia Lumia920 and Lumia720. For more information on what’s happening, please visit: www.nokia.co.in/manofsteel
MAM
Smytten appoints Shishir Varma as CEO of Pulseai Research
Rebranded AI platform scales with 150 plus clients and 30 million users.
MUMBAI: In a world obsessed with what consumers say, Smytten is betting on what they actually do. The company has appointed Shishir Varma as chief executive officer of Pulseai Research, signalling a sharper push into AI-led, behaviour-driven consumer insights. The move comes as Smytten rebrands its insights vertical from Smytten PulseAI to Pulseai Research, marking a shift away from traditional, project-based research towards a more continuous, intelligence-led model.
Varma brings over 30 years of global experience across APAC markets, including India, China and Japan. Most recently managing director, Insights at Kantar Japan, he has built and scaled consumer insight businesses across geographies, including playing a key role in establishing Millward Brown in India. His mandate now: turn Pulseai into a category-defining platform in a space still dominated by surveys and static reports.
The pitch is straightforward but ambitious. Instead of relying on claimed responses, Pulseai Research taps into observed behaviour leveraging Smytten’s ecosystem of 30 million users built over a decade of product discovery, trials and purchases. The idea is to close the long-standing gap between what consumers claim and how they actually behave.
The numbers suggest early traction. In under 18 months, the platform has onboarded over 150 enterprise clients across sectors, pointing to growing demand for faster, more reliable alternatives to legacy research models.
Under the hood, the platform blends behavioural data with AI and large language model-led analysis to deliver real-time sentiment tracking, scalable qualitative insights, faster quantitative studies and always-on brand intelligence. In practical terms, that means compressing research timelines from weeks to days without sacrificing depth.
The ambition extends beyond FMCG. Pulseai Research is positioning itself as a cross-category intelligence layer, spanning auto, education, gadgets and emerging consumer segments anywhere behaviour-rich data can sharpen decision-making.
For Smytten, the leadership hire is less about optics and more about direction. With Varma at the helm, the company is leaning into a simple but powerful premise: in the age of AI, insight isn’t just about asking better questions, it’s about watching more closely.
