Ad Campaigns
MamyPoko Pants launches the #HappyBumHappyMamy
The video beautifully captures the importance of sound sleep for a chirpy and joyful baby throughout the day. Bed-wetting can disrupt the peaceful sleep of the child and be a source of annoyance and cranky behavior in them. Providing a helping hand to the child-rearing task of the mothers, MamyPoko Pants establishes the importance of diapers in ensuring leakage-free nights for the kids.
A good night’s sleep not just contributes to the cheerfulness of the child but is also a means of the mother’s contentment. While rendering a comfortable day for the baby, the brand underscores the importance of hygiene as well through the song.
Speaking on the occasion, Grapes CEO & co-founder Shradha Agarwal said, “The thought behind the campaign was to make the mommy and the baby dance to the tunes of “Happy Mamy Song”. To achieve the same we made a conscious decision to create the song as a nursery rhyme, making it a perfect concoction for grooving. The playful music effortlessly strikes a chord with the babies as well as with moms that doesn’t need any explanation and can be easily understood by the audience.”
Elaborating on the song, MamyPoko senior brand manager Toshiyuki Nakamura said, “The song depicts the entire essence of the brand. We understand the endless effort mothers make to keep their children healthy and happy. In the hectic schedule of taking care of the baby, we want to reduce the hassles of the mothers in every way possible. And the Happy Mamy Song beautifully brings out the brand messaging with much effectiveness.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
