Brands
Mamaearth unveils new mosquito repellent campaign with Shilpa Shetty
MUMBAI: Mamaearth, has launched a new campaign for its mosquito repellents, featuring cinema actress and brand ambassador Shilpa Shetty Kundra. The campaign underscores the importance of natural, toxin-free protection for children against mosquitoes, a major concern for parents.
The campaign film, conceptualised by Steve Priya, captures a touching moment between a mother and child, portraying the everyday struggle of safeguarding little ones from mosquito bites. Showcasing Mamaearth’s mosquito repellent range, enriched with citronella oil, eucalyptus oil, and peppermint oil, the film highlights its 12-hour protection—a must-have for parents prioritising their child’s well-being.
Shilpa, sharing her thoughts on the campaign, said, “As a mother, my children’s well-being is always my biggest priority. I have always been cautious about the products I use, ensuring they are free from harmful chemicals and completely safe. Mosquito bites are a constant worry, and it’s reassuring to have a natural, toxin-free solution like Mamaearth’s mosquito repellents. This campaign is close to my heart because it empowers parents with a safe and effective way to protect their little ones while allowing them to explore the world worry-free.”
Honasa Consumer Ltd. EVP & chief marketing officer Anuja Mishra, added, “At Mamaearth, we recognise that mosquito protection is a major concern for parents, as it directly impacts their child’s health and well-being. With our mosquito repellent patches, we are not just offering a product but solving a larger problem by providing parents with a quick, easy, safe, and effective solution they can trust. Formulated with natural ingredients, our repellents ensure long-lasting protection while being gentle on delicate skin. Through this campaign, we aim to reinforce our commitment to baby-safe care by not only offering toxin-free products but also raising awareness about the importance of choosing natural solutions. Partnering with Shilpa, a mother who shares our philosophy, allows us to authentically connect with parents and empower them with a reliable way to protect their little ones.”
Steve Priya chief creative officer Priya Pardiwalla commented, “Every evening, parents witness a familiar scene – children by the door, shoes on, eyes sparkling, hearts racing to run out and play. But outside, something else is waiting too. Mosquitoes. This quiet tug-of-war between joy and worry sparked the heart of our film. Because no parent should have to choose between protection and peace of mind. With Mamaearth mosquito repellents, parents have a way to guard playtime with 12-hour protection, made from nature, free from toxins. So children don’t have to wait to be children. Not even for a moment.”
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
