Ad Campaigns
Mamaearth Ubtan launches #Shaadiwaalagloweveryday campaign with Shilpa Shetty Kundra
Mumbai: Mamaearth, the fastest-growing FMCG brand from the House of Honasa Consumer, launched its latest campaign, #Shaadiwaalagloweveryday, with celebrated actor and Brand Ambassador Shilpa Shetty Kundra. The TV Commercial highlights the goodness of natural ingredients in the Ubtan Face Wash that gives #ShaadiWalaGlowEveryday, naturally.
Everyone desires glowing skin everyday and mostly relate to the glow they or their friends had during their wedding Haldi ceremony. Mamaearth Ubtan Facewash has been crafted with the goodness of natural ingredients like turmeric and saffron which are key ingredients in the haldi ceremony ubtan as well. Hence, using Ubtan Face Wash can give you the Haldi ceremony glow, without hosting an elaborate haldi ceremony.
Conceptualised by Korra Worldwide, the new TVC showcases the unique proposition of Mamaearth’s Ubtan Face Wash, that gives a glow similar to the one from the Haldi ceremony during weddings. The film captures a delightful banter at a Haldi ceremony, where the bride’s radiant glow after wiping away the haldi catches everyone’s attention. Even the younger sister of the bride is amazed by the bride’s glowing skin and is staring at her in awe. Shilpa notices this and playfully nudges the sister, asking if she also feels like getting married after seeing the bride’s glow. The sister responds by complimenting Shilpa’s flawless skin and expresses her desire to have the same glow every day without getting married. Shilpa then reveals her secret to glowing skin – Mamaearth’s Ubtan Face Wash. The film effectively communicates the unique benefits of the product, making it a must-try for those seeking flawless and radiant skin.
The 35 sec film closes with the ingredient benefits of Mamearth Ubtan facewash in a no-toxin proposition giving the perfect #ShaadiWalaGlowEveryday.
Commenting on the campaign, MamaEarth co-founder and CEO Ghazal Alagh said, “Ubtan has been treasured for generations as the secret to glowing and radiant skin. Typically used in Indian ceremonies, such as the haldi ceremony during weddings, Ubtan has been known to detan and lend a radiant glow. For our customers to experience the Ubtan glow every day, we’ve taken the best of traditional Ubtan ingredients and crafted them into a hassle-free formula in a facewash so that the benefits of Ubtan can be achieved everyday. Our new TV commercial establishes the Ubtan range as synonymous with achieving the ShaadiWalaGlowEveryDay, naturally with Mamaearth Ubtan Facewash. I hope this resonates with our consumers and they choose the goodness of natural ingredients with us.”
Korra founder & director Gaurav Nabh said “Indian wedding preparations are incomplete without the grand Ubtan ceremony, thanks to the radiant glow it brings to the bride and groom’s skin. Our latest work on Mamaearth’s Ubtan Facewash is built on the same insight and answers one simple question – How do you get this shaadi waala glow every day? The campaign features Shilpa Shetty, who’s known for her timeless beauty and glow. We are proud of this work by Korra and are looking forward to continuing the great work together and helping Mamaearth build a deeper connection with the consumers.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
