Brands
Mamaearth celebrates seven years of spreading goodness
Mumbai: Mamaearth, the toxin-free personal care brand, celebrates seven years of providing natural, and safe personal care products.
Mamaearth is a purpose-driven brand, crafted on the principles of Honesty, nature, and safety, that aims to solve the personal care concerns of Indians by providing safe, natural, toxin-free products. The brand has gained a loyal customer base owing to its purpose-driven initiatives and innovative product offerings.
The brand believes that goodness starts with the small choices we make every day, and this is reflected in the choices the brand has made with its products and initiatives like Plastic Positive and Plant Goodness. The brand has been in a constant endeavour to serve the consumers and society and make the world a better place.
Over the past seven years, the brand has grown from strength to strength, reinforcing its position in the market and building love amongst consumers. The brand has stayed committed and dedicated to delivering the best quality products to its consumers.
On this anniversary, the brand embarks on seven milestones over the last seven years, hitting one major milestone every year, since inception.
2016- Embarked upon the promise to provide toxin-free solutions for your munchkin
2017- Extended our commitment to personal care
2018- Joined hands with Shilpa Shetty Kundra as an Investor and Brand Ambassador
2019- Shed tears of joy while we unpeeled our onion range
2020- Took a step towards making the environment greener with the Plant Goodness initiative
2021- Strengthen our roots as we became an army of one million strong on Instagram
2022- Pledged to glam you up #EverydayNaturally with toxin-free makeup up the range
2023- Gleamed with pride for being in the top 15 beauty & personal care brands in India (as per Jefferies)
Sharing her happiness on the seventh anniversary, Honasa Consumer Ltd co-founder and chief innovation Officer Ghazal Alagh said “As I reflect over the years gone by, I am filled with joy and gratitude to our consumers, team and partners who have made every year better than the passing year. We promise to stay committed to our values and will strive harder to deliver on your evolving demands. We sincerely hope the bond with grows stronger in the coming years, and we will create a better world for us and our future generations.
Brands
Taboola signs three-year exclusive deal with Cricbuzz to boost engagement
Partnership aims to drive personalised content and unlock new revenue streams
MUMBAI: Taboola has entered into a three-year exclusive partnership with Cricbuzz, aiming to deepen user engagement and unlock new monetisation opportunities on one of the world’s most widely used cricket platforms.
Under the agreement, Taboola will serve as Cricbuzz’s exclusive content recommendation partner, bringing its data-driven technology to power personalised content discovery across the platform. The move comes as sports consumption increasingly shifts beyond live scores to a broader mix of stories, analysis and interactive content journeys.
With over 567 million monthly page views globally, Cricbuzz commands a strong presence across India and key international markets including Bangladesh, the United States, Pakistan and the UAE. The integration of Taboola’s recommendation engine is expected to enhance user engagement metrics such as session depth and content interaction, while opening up incremental revenue streams.
Taboola founder and chief executive officer Adam Singolda said the partnership taps into one of the most passionate sports audiences globally. “Partnering with Cricbuzz allows us to bring personalised experiences to millions of users while enabling sustainable monetisation at scale,” he noted.
Cricbuzz chief executive officer Pankaj Chhaparwal said the collaboration aligns with the platform’s focus on delivering a seamless and engaging experience. “Our partnership with Taboola strengthens user engagement through smarter content discovery while unlocking scalable, performance-driven monetisation,” he said.
As digital sports platforms evolve into full-fledged content ecosystems, the partnership highlights a growing emphasis on personalised discovery as a driver of both engagement and revenue.
For Taboola, the deal strengthens its foothold in high-growth markets such as India. For Cricbuzz, it is a step towards turning casual match tracking into a deeper, stickier content experience for cricket fans worldwide.
