Ad Campaigns
Mamaearth brings Sharmila Tagore and Sara Ali Khan together for the first time in their latest campaign
Mumbai: Mamaearth haslaunched its latest integrated marketing campaign for their Onion Shampoo, featuring Sharmila Tagore and brand ambassador, Sara Ali Khan. Mamaearth pioneered the modern-day solution to the traditional home remedy of using onion juice on hair to reduce hair fall, and ever since the launch the product has been the choicest of all onion options available for hair in the market. In fact, Mamaearth Onion Shampoo has been identified asthe No. 1* Onion Shampoo in India as per Kantar World Panel India Report.
Bringing together the grandmother- daughter duo, Tagore and Khan, the campaign centers around a slice of life moment between the two, where a worried Sara goes to her badi amma, Tagore, seeking solutions for her hair fall. Addressing her concern, Tagore says that when someone has strong roots, they don’t fear falling, connoting strong hair with strong roots. The film then moves to highlighting that India’s number one onion shampoo is renowned for strengthening hair and reducing hair fall by 90% and positioning Mamaearth Onion Shampoo as an easier and effective method to fortify hair roots and combat hair fall. This simple yet powerful film effectively represents the brand’s philosophy and product proposition centered around the intrinsic goodness it provides.
Regarding the campaign, Mamaearth co-founder & CIO Ghazal Alagh said, “Onion has been the most sought-after home remedy to tackle hair fall and at Mamaearth, try to provide these home remedies in hassle-free, easy, ready-to-use formats. Through our recent research, it has been established that the Mamaearth Onion Shampoo is India’s number 1 onion shampoo as per consumers. Since this was a traditional recipe in a modern format, Sharmila Tagore and Sara Ali Khan were the best pair to help communicate this message. We hope the consumers resonate with this message and choose the No. 1 onion shampoo with Mamaearth.”
“As an actor, I’ve had the privilege to work with some remarkable artists from around the world, but nothing compares to the joy of working alongside my badi amma. The opportunity to share the screen with her was truly enchanting, and when I was informed that Mamaearth wanted us to feature in their campaign for the No. 1 Onion Shampoo in India, I was thrilled as this has been a remedy, both, my mother and grandmother have been recommending for years to maintain healthy and strong hair. ” said Khan.
Tagore said, – “I have come back to the screen after a long break and working with my grand daughter was an opportunity I would not have missed.”
Havas Worldwide India CCO Anupama Ramaswamy said, “ To reach out to young women who are suffering from of hair-fall, we decided to go to the root of the problem – quite literally! This led us to conceive a powerful and meaningful visual representation: the transformation of an onion’s core into a resilient hair follicle, enveloped by layers of protection. As far as the story is concerned, it revolves around a young girl seeking solace in her grandmother’s timeless wisdom. For there is an undeniable truth in the depths of experience gained over a lifetime – it seldom disappoints.”
The campaign has been conceptualized by Havas worldwide India, which recently came on board as the creative AOR for Mamaearth.
Mamaearth is a brand built on the principles of Honesty, Natural, and Safety, and it believes that goodness starts with the small things that each of us can do daily! The brand continues to live up to its promise of using the best of nature, with no toxins and no harmful chemicals, while being cruelty-free and plastic positive.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
