MAM
Mallikarjunadas CR is Starcom MediaVest Group India CEO
MUMBAI: Starcom MediaVest Group (SMG) has named Mallikarjunadas CR as its new chief executive officer.
Mallikarjunadas takes charge on 25 May and will be based in Mumbai and will be part of the Global Product Committee of SMV Group.
Mallikarjunadas will report to Starcom MediaVest Group India chairman and LiquidThread APAC MD CVL Srinivas.
The branch heads of Starcom Worldwide and MediaVest Worldwide as well as functional heads of SMG’s Insights & Research, Digital and Business Impact functions will report to Mallikarjunadas.
This will be Mallikarjunadas’ second innings with SMG. He had began his career with Starcom MediaVest Group and spent five years primarily on the media planning account of P&G.
Mallikarjunadas moves in from Madison Media, after a four-year stint. He was Madison Media Infinity chief operating officer and Madison Media Research Center director.
Prior to that, Mallikarjunadas was a member of the Simulations practice at Tata Interactive Systems.
Mallikarjunadas also handled advertising and research budget at Asian Paints, as its media and research manager.
Said CVL Srinivas, “In Malli, we have a young and dynamic leader with a strong product orientation and rich client management experience. He has seen the media business from different perspectives and has a very refreshing point of view about the business. We are eagerly looking forward to welcoming him on board and gaining from his experience and expertise.”
Mallikarjunadas said, “I have had the privilege of working at Starcom MediaVest Group in the past. I’m excited to be leading the company at which I started my career. As SMG India charts out a new growth path with Insights & Research, Digital and Content being at the core, I am looking forward to an interesting and challenging assignment.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
