Brands
Maliao Cosmetics launches Valentine’s campaign for Forever Matte Lipstick
Brand’s new digital campaign celebrates lasting love and long-wear lipstick
NEW DELHI: This Valentine’s Day, Maliao Cosmetics is spreading love with a twist of colour. The beauty brand has unveiled its digital campaign for the new Forever Matte Lipstick collection, promising lip shades as enduring as true love.
The campaign, anchored by the playful hashtag Its forever matte baby, draws a parallel between lasting romance and long-wear makeup. Just as love sticks around through thick and thin, Maliao’s matte lipsticks are designed to stay vibrant, comfortable, and flawless from morning coffee to evening celebrations.
Through striking visuals and romantic storytelling, the campaign follows the quest for the perfect lipstick: matte, smooth, and long-lasting. Bold colours meet heartfelt moments to present the Forever Matte collection as a must-have for every occasion, whether casual brunch or glamorous night out.
Maliao Cosmetics CEO Arhaan Khan said, “We wanted to create a lipstick that delivers three essentials: rich colour, smooth matte finish, and long wear without discomfort. This campaign reflects our belief that products that last give confidence and joy to our customers.”
By combining style with performance, Maliao Cosmetics is positioning itself as the go-to brand for beauty lovers seeking reliable products that fit seamlessly into their daily lives. The Forever Matte campaign reinforces the brand’s commitment to creating makeup that stays as true as love itself.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
