MAM
Malaika Arora launches Taiwan Excellence Campaign 2011 in India
NEW DELHI: Actress Malaika Arora Khan launched the second edition of the Taiwan Excellence Campaign in India by displaying her Excellence ICT Kit.
The campaign has been organised by the Taiwan External Trade Development Council (Taitra), a non-profit trade promotion organisation entrusted by Bureau of Foreign Trade of the Taiwan Economic Affairs Ministry.
Launching the campaign here, Khan displayed her Taiwan Excellence ICT kit for ‘a perfect day‘ comprising a laptop, mp3 player, pico projector and flash drive.
‘I feel proud to use products that exude style, sleekness, reflecting my own personality, made by globally recognised brands, coming from Taiwan, the largest ICT hub in the world,” said Malaika.
Taipei Economic and Cultural Centre, New Delhi Deputy Representative Paul Shek said, “Indians today are savvy and well travelled and demand the best in terms of Technology, Quality and Value. As we race against time, it has become necessary to get more done each day and our superior ICT offerings help you get the most of your time. The Taiwan Excellence mark is awarded only to Companies who qualify to stringent norms in R&D, Design, Quality and Marketing that evaluate our brands to global standards. I feel extremely pleased to have with us 24 such ‘Excellent‘ Taiwanese partner brands who will showcase their finest offerings to provide ‘Excellent Lifestyles‘ for Indian consumers”.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
