Ad Campaigns
Malaika Arora and The Label Life unveil “Escape Reality” campaign.
Mumbai: It’s very true that what you wear has the power to help you be in an escape state of mind no matter where you are! A crisp new experimental pantsuit makes you feel like you’re on your way to a suave new lounge, rather than a monotonous Monday meeting. That unplanned reunion with your friends after a long day seems as exciting as a bonfire by the beach when you’re dressed in your newest favourite dress. And suddenly, you’re looking forward to a grocery run after putting on that breezy co-ord set that invariably makes you feel like you’re on your way to Goa’s beaches.
This campaign rightly paints the story that when one shops from The Label Life, they will always have the key to break the mundane. They will always have the key to escape reality.
The brand film, helmed by ace photographer Joseph Radhik and his stories in motion team, expresses the same sentiment, that showcases the face of the brand, style editor Malaika Arora escaping off to dreamier landscapes right in the middle of her routine appointments, courtesy The Label Life’s contemporary and chic styles.
Watch the brand film ‘Escape Reality’ here:
“I truly believe that what you wear can truly change your day and help you escape — there are days where I don’t feel like getting out of home, but once I’m ready and changed into a pair of clothes I adore, I’ve escaped off to a completely different place with a happier mood and new-found energy.” said style editor Malaika Arora on the idea behind the campaign.
On what the film hopes to establish, director Joseph Radhik said, “We wanted to bring alive the fact that fashion is transporting, transforming and an absolute game-changer – and our approach as well as the setting, the clothes and the concept, all worked towards achieving this objective beautifully.”
“We believe that The Label Life’s clothes are designed to bring about a newer, fresher perspective on the everyday dressing – from that Monday morning meeting to those post-work cocktails, our designs will elevate your style and help you escape the mundane, effortlessly,” said The Label Life CEO Garima Garg.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
