Ad Campaigns
Malabar Gold & Diamonds unveils exclusive Diwali offers
Mumbai: Malabar Gold & Diamonds, one of the world’s largest jewellery retailers, unveils its special Diwali offers designed to delight customers. As part of these exciting promotions, shoppers receive guaranteed gold coins with every purchase and a unique gold rate protection plan to secure against price fluctuations. These offers apply to gold, diamond, and precious stone jewellery.
Bollywood icon and brand ambassador Anil Kapoor revealed the festive offers at an exclusive event held in Jodhpur, Rajasthan. Attendees included India Operations, managing director, O. Asher, regional head (North), N. K. Jishad, and zonal head (North), K.P. Anees Basheer along with other dignitaries.
Malabar Group chairman, MP Ahammed expressed his enthusiasm for the campaign, stating, “As a jeweller that prioritises customer satisfaction, we are delighted to introduce these exclusive Diwali offers. We aim to make the festive season even more special for our customers by offering them unparalleled benefits and an exceptional shopping experience. Our success in becoming a leading jeweller globally is a testament to the continued trust and support of our valued customers.”
The offers, available at all Malabar Gold & Diamonds showrooms until 3 November, include gold coins for purchases starting from Rs 50,000. Buyers of gold jewellery receive 200 mg, those purchasing Precious, Uncut, and Polki jewellery get 300 mg, and diamond jewellery buyers receive 400 mg gold coins. The gold rate protection scheme allows customers to book jewellery with a 10 per cent down payment and choose the lower rate between booking and purchase. Additionally, customers can exchange old gold without facing depreciation in value. Special ‘Buy Counters’ with discounted jewellery collections further enhance the Diwali shopping experience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
