Ad Campaigns
Make the most out of campus life with Vodafone’s kit
MUMBAI: For every college going student, the one element that tops the list of priorities, is balancing their expenses with the limited allowance allocated. For collegians, the mobile phone is the one most critical companion keeping them constantly connected with friends on Social Media experiencing a world of streaming video, over the top streaming service, games and News.
Vodafone has brought in a Campus Survival Kit with value for money plans and life hacks to save pocket money! It has released a video on how students across colleges make the most out of campus life in their limited pocket money.
The offer includes a prepaid sim card that will give up to 1GB /day data & unlimited calling along with a booklet for the students who are new to the city containing the details of the city youth hangout points, famous markets, food joints etc, exciting food & beverage discount vouchers & a Bluetooth headset for the youth to stay connected to the world of music and entertainment.
It has tied up with brands like KFC, Fun Cinemas, etc. and a 1 year supply of daily life hacks and a Bluetooth headset for students to enjoy a wide spectrum of content offerings on Vodafone Play that keeps users engaged across 140 live TV channels, a huge collection of Hollywood and Bollywood movies, music, shows and curated offers from Netflix, Amazon Prime, Eros, Hungama etc.
Vodafone India business head Haryana Mohit Narru said, “Students are always looking for hacks and shortcuts to be resourceful and live life to the fullest making great memories for future. Vodafone has brought telco and non-telco deals to help them sail through their college life without compromising.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
