Ad Campaigns
Make the most of this bargain, says ShopClues
MUMBAI: ShopClues, one of India’s largest managed marketplace known for its deals and unparalleled price points, is now ready to roll out its ShopClues Surety programme alongside its Super-Bargain Sale.
ShopClues Surety is an extension to ShopClues’ Buyer Protection promise, which ensures that lakhs of products undergo extensive 5 point quality check and have a secure dispatching. It also marks out products sold by brand authorised sellers, providing a hassle free and convenient online shopping experience. The Super Bargain Sale highlights this program by guaranteeing a smooth shopping experience, through products that have not only undergone the Surety checks, but are also available at the best-discounted price-points possible in the market. The sale began on 21 February and ends on 28 February.
The TVC, christened ‘Super-Bargain Sale’, focuses on the different kinds of bargaining with several characters, from a 20-something girl, to a married couple to Sisters trying to bargain for best deal. The film ends with a voice-over that relieves the audience by offering the ShopClues ‘Super-Bargain Sale’, where one can shop for products at Super-bargained deals without worrying about quality and bargaining. The film has been conceptualised by Enormous brands, the creative partner of Shopclues.
ShopClues VP – marketing Harneet Singh said, “ShopClues recently completed 5 years since its inception and through the years we have strived to offer the largest selection at the best price points. We Indians love to get the best prices and deals on our shopping, bargain is hence ingrained in our day to day shopping behaviour to achieve it. At the same time quality is also very important as we don’t want to compromise and want the best value for our money. Our Super Bargain Sale campaign, through the new TVC, promises to deliver on these two aspects for our consumers. A lot of hard work has gone in working with our Sellers in getting the best deals on lakhs of products which they sell on our platform. We really hope to delight our consumer through Super bargained deals on Quality checked products and we are sure they would enjoy the TVC.”
Enormous MD Ashish Khazanchi said, “It’s too easy to fall into the ‘just another sale ad’ club these days. Steep discounts have become table-stakes in the e-commerce world. 70% discount or a steep 80% discount, no longer cuts ice with the consumer. We set out to find new clothes for discounts and stumbled upon a fertile bazaar behaviour – ‘there’s a tireless bargainer in every Indian’. The new film hinges on this very insight to drive home the message of good quality products at already bargained prices.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
