MAM
Make the most of the cricket fever at Hitchki Stadium
Mumbai – As the excitement of the IPL season sweeps the nation, Hitchki, the popular resto-bar chain with outlets across Mumbai, Bangalore, and Nagpur, is taking the IPL viewing experience to the next level with the introduction of its new campaign – Hitchki Stadium. Coupled with the fusion of creative cocktails like Pehchan Kaun, Jab V Met, and Khulla Sand and eclectic dishes like How’s the Josh, Aakhri Pasta and Chicken Dhinchak guests can witness live screening of matches at all Hitchki outlets.
The Hic Wicket League presents an interactive spin-the-wheel contest offering guests the chance to win dhamaka offers. Landing on a ‘Full Toss’ can let guests enjoy a complimentary Whiskey Sour, while a ‘No Ball’ lets the winner pick a free chakna to munch on. Scoring a ‘Wide Ball’ will let guests savour delicious Paneer or Chicken Tikka and hitting a ‘Boundary’ will win two refreshing Kingfisher Premium Pints. And if luck favours one with a mighty ‘Six,’ they’ll be treated to 6 Gummy Bear Jello Shots, while a ‘Free Hit’ reward one with 15% off their total bill. On the other hand, the Dhoni Chopper offer caters to groups looking to enjoy the live match experience with friends and family. This offer includes 2 beers and a starter for just INR 777, ensuring a memorable and affordable outing for all. Additionally, guests are encouraged to share their experiences on social media platforms by tagging Hitchkiindia and using the hashtag #Hitchki.
“We’re excited to spice up the IPL season for our patrons with our irresistible offerings and dhamaka prizes,” said Mirah Hospitality chief advisor & consultant Aji Nair, the parent brand of Hitchki. “At Hitchki, we strive to create unforgettable experiences, and what better way to enjoy the cricket frenzy than with delectable food, signature cocktails, and a chance to win big.”
Echoing this sentiment, Mirah Hospitality DGM – marketing Reeti Khowal added, “Our goal is to offer not just great cocktails and dishes, but also memorable moments that guests will cherish. With the IPL wheel and our delectable offerings, we aim to create a vibrant atmosphere where guests can celebrate their love for cricket in style. We encourage everyone to join us at Hitchki, indulge in our culinary delights, and spin their way to a winning experience!”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
