MAM
Make a Choice this World Health Day – Flamingo range of Active Lifestyle aids for a stress free life Flamingo awarded as ‘Best Brand in Healthcare Category’
MUMBAI: Ascent Meditech Limited, a leading player in Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products, celebrates World Health Day with Flamingo range of Active Lifestyle products that can be used by people across all age-groups for regular day-to-day activities; and especially during hot summertime. Flamingo has received an award for ‘Best Brand in Healthcare Category’ by Economic Times under the umbrella of ‘The Economic Times Best Brands 2019’. This was basis a study conducted by Nielsen under the following parameters: Innovative, Unique, Engaging, Heritage and Trust Worthy.
Flamingo Cool Therapy range comprises products such as Hot & Cold Eyes Mask, Cool Eyes and Cool Pack. Hot & Cold Eyes Mask: When used as Hot Mask, it eases sinus congestion and provides relief. When used as Cold Mask, it provides relief from tired, puffy eyes and headaches. Cool Eyes provides relief to strained eyes due to prolonged exposure towards computer screen, television etc. Cool pack not only reduces stress but also provides relief from pain post injury. It retains chill for long duration. It is available in 2 sizes. All these products can be used by individuals and in clinics.
Mr. Rajiv Mistry, Founder & MD, Ascent Meditech Ltd., said, On the occasion of World Health Day, make Flamingo your brand of Choice and pledge to live an active lifestyle. While our Cool Therapy range is directed towards providing relief from stress and injury our Premium range of products has application across the human musculoskeletal structure. Our premium Exercise Band and Waist Trimmer helps to enhance fitness and reduce excessive weight respectively’.
Flamingo also offers Premium Thigh Support, Premium Calf Support, Premium Elbow Support, Premium Exercise Band, Waist Trimmer, Exercise Cycle and Premium Anklet amongst others. Premium Thigh Support is recommended in arthritis, sports injury & post-surgical rehabilitation care. It offers relief in pain and inflammation. With pull on application it not only offers relief in pain and inflammation but also allows easy knee movement. Premium Calf Support is designed for injured or weak shin and calf. It provides compression & support over calf muscles & shin as well as increases blood circulation. Premium Elbow Support provides relief from pain associated with old age, arthritis, sports injury, etc. It retains heat & uniform compression that helps to reduce pain. It has a specially knit design at joint region for better flexibility. It has easy elbow movement and better comfort. Premium Exercise Band is used to strengthen, tone, shape muscles. They offer easy & affordable aid to increase strength, stamina and coordination. They are light in weight, compact and portable. They come in 5 different resistance levels identified by colours.
Waist Trimmer helps to reduce excess weight and reduces unwanted inches. It supports abdomen & captures body heat produced during exercise & increases perspiration around waistline. An easy to wear product, it is an economical way to reduce excessive weight over the abdominal region. Exercise Cycle helps to strengthen, tone arm & leg muscles as well as for coordination & rehabilitation purposes. It is easy to assemble and disassemble. It can be stored anywhere at home/ clinic. It has anti-skid rubber bottom; top-adjusting tension knob to change pedal resistance. It is light in weight. Premium Anklet is recommended in edema, sports injury, mild to moderate sprains & strains and old age. It reduces travelling & provides comfort and snugly fits to the ankle and has a simple pull on application.
The Company has appointed Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. Adhering to international certification standards for medical products, the Flamingo range of 320+ products, are accepted by consumers in 47 countries globally. The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products.
The Company has launched its e-commerce platform www.flamingohealth.com making its flagship brand Flamingo products available anytime, anywhere across the country. The Company's e-commerce platform flamingohealth.com will initially focus on 110 products (available in multiple SKUs) out of the total portfolio of over 320+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with majority being OTC products. The product range is segregated into 6 categories: Comfort Range: For Back, Shoulder, Arm, Leg, Knee, Ankle, Compression Aids and Splints; Premium Range: Regular Premium, Neoprene; Lifestyle Range: For Heat Therapy, Cold Therapy, Back Rest, Cushions, Sports; Pediatric Range: For Kids; Wound-care Range: Bandages for everyday use; Mobility Range: Crutches, Walkers. Products across the 6 categories are available at a discount of 10% to the MRP. Ascent Meditech has tied up with FedEx for product fulfillment across the length and breadth of the country. There is a flat 10% discount for all purchases made on www.flamingohealth.com. On purchase of Rs. 200 and above, consumers need not pay any Delivery Charges.
Brands
Ayuvya targets Rs 120 crore revenue by FY27, ramps up expansion
Wellness brand bets on new categories and digital reach for growth
NEW DELHI: Ayuvya has set an ambitious revenue target of Rs 120 crore by FY27, as it looks to build on strong recent growth and expand its footprint in India’s fast-evolving health and wellness market.
The company, which reported an estimated Rs 51.5 crore in revenue last year, is currently operating at an annual run rate of around Rs 80 crore, driven by rising consumer demand and deeper market penetration.
Ayuvya’s growth strategy centres on expanding its product portfolio and tapping into emerging wellness needs. The brand currently offers around 20 SKUs and is planning to enter new segments, including children’s nutrition and solutions for chronic health conditions. The move reflects a broader shift towards preventive healthcare, an area that continues to gain traction among Indian consumers.
“Our experience so far has been a period of sustained growth and growing trust from consumers,” said Ayuvya co-founder Pawanjot Kaur. “With increasing awareness around preventive healthcare, we see strong opportunities in categories like children’s nutrition and chronic condition management.”
Alongside product expansion, the company is doubling down on its digital strategy. Ayuvya has strengthened its presence across online marketplaces and is leveraging digital platforms to widen access and improve convenience for consumers.
The focus on accessibility, coupled with ongoing investment in product development, is expected to support the company’s growth trajectory. Ayuvya is also betting on continuous innovation to stay aligned with shifting consumer preferences in the wellness space.
With a mix of category expansion, digital reach and a focus on preventive care, Ayuvya is positioning itself to scale steadily in a competitive market, aiming to turn its current momentum into sustained long-term growth.
