MAM
Makani Creatives’ 360-degree campaign helps Netsurf to launch ‘Rang Dé’
MUMBAI: Netsurf ropes in Makani Creatives as a creative partner for 360-degree outreach campaign, including print and digital to launch their home-grown, natural cosmetic brand ‘Rang Dé’,
Netsurf, India’s direct selling company with a customer base of over 2.5 million, has come up with a new product — Rang Dé, which represents Indian shades for makeup to embrace eternal beauty.
Makani Creatives, known for its cutting-edge work on some of the biggest brands in India, will be handling the overall digital aspects from social media to digital media outreach for Rang Dé.
The campaign focuses on the women of today, in an elegantly orchestrated single-take brand film conceptualized by the agency and choreographed by the eminent choreographer duo, Uma-Gaiti.
Netsurf Communications Pvt Ltd chief executive officer and managing director Sujit Jain said: “The primary objective was to position Rang Dé as a contemporary, young, vibrant & exotically Indian brand. To create a fun, unconventional make-up routine that resonates with the women of today”.
He further added, we were really excited to hear the concept; the entire collaboration between choreographers, Uma-Gaiti and Makani Creatives Pvt Ltd really helped us achieve more than what we expected out of the campaign film.
The campaign film made its first appearance at the Filmfare Glamour & Style Awards, and is visible across all major digital platforms such as YouTube, Instagram and Facebook.
Meanwhile, Makani Creatives creative director Sachin Padave said: "The idea was to position Rang Dé as a brand that helps you embrace yourself, without letting go of the fact that we're talking about different individuals, their different skin tones, beliefs, tastes and individualistic sense of fashion.”
The campaign visuals portray multiple models with different skin tones, reflecting the different Indian ethnicities, and the fact that Rang Dé – with its organic range of products – can cater to any skin tone or skin type, a press statement said.
The choreographer-duo Uma-Gaiti, who seamless helped making this film said, “We’ve directed a number of films and videos, but a one-take campaign for a beauty brand was a first for us. We were excited from the moment we heard about this project.”
According to them, the share of limitations, they had, was with lights, camera, casting, choreography and etc. however, they believe limitations open doors to new ideas along with Makani Creatives we managed to pull off the ad campaign film beautifully.
Rang Dé strives to bring out the best in every individual, imparting confidence to take on the world. Being herbal in nature with organic pigments escalates this exclusive range to offer countless benefits and kindness to your skin.
Brands
upGrad acquires Internshala in 90 per cent stock deal to own career funnel
Deal aims to scale Internshala’s revenue from Rs 45 crore to Rs 100 crore
MUMBAI: upGrad has acquired Internshala, the world’s largest internship and early-talent marketplace, in a bid to stitch education, skilling and employment into a single career pipeline.
The transaction, announced on 26 February, is structured as a 90 per cent stock-swap, with the financial terms undisclosed. The deal deepens upGrad’s push to control the full career lifecycle, from learning to hiring, at a time when India’s skilling economy is under pressure to deliver outcomes, not just credentials.
Founded in 2010, Internshala claims more than 34 million registered users and 450,000 employers, with roughly 3 million active applicants each year. Over 40 per cent of its users come from tier 2 and tier 3 cities, and most of the platform’s traffic is organic. The company currently reports an annual revenue base of Rs 45 crore.
Under upGrad’s ownership, Internshala is expected to scale aggressively. The company aims to grow the platform’s revenue to Rs 100 crore and beyond, backed by increased investment in product development, AI-led talent matching and enterprise hiring solutions.
Internshala will continue to operate as an independent brand, led by its founder and CEO Sarvesh Agrawal, while tapping into upGrad’s technology stack, distribution and learning ecosystem.
“Education and employment in India have operated in silos for too long,” said upGrad head of corporate strategy and growth Chirag Samdaria. He said the acquisition strengthens the earliest and most consequential stage of the career journey, where intent is high and outcomes can be shaped.
Agrawal described the deal as a natural convergence of learning and opportunity, adding that the partnership would allow Internshala to skill millions of candidates and supply pre-trained talent to employers at scale.
Investec acted as exclusive financial adviser to Internshala.
The acquisition marks a strategic milestone for upGrad as it seeks to position itself not merely as an education provider, but as an end-to-end workforce development platform aligned with India’s evolving labour market.
