Connect with us

Brands

Maison D’ Auraine exclusively launches Dutch haircosmetics brand, Keune, in India

Published

on

Mumbai: Maison D’ Auraine, a conglomerate with a bouquet of the most revolutionary, innovative and luxury brands in the hair, beauty & personal care under its umbrella launches the premium Dutch haircosmetics brand, Keune in India. With over 100 years of legacy in the hair care industry, Keune, a family-owned Dutch brand is recognized worldwide for its innovative products and high-quality ingredients. With this exclusive launch, Maison D’ Auraine has strengthened its commitment to bringing world-class scientifically-backed sustainable and innovative products that drive tangible results.  

Driven by the purpose of creating a world where everybody feels empowered, Keune’s line of curated avant-garde progressive solutions for hair have been developed using the latest technology and are designed to meet unique needs. The extensive product portfolio includes luxe colour treatment solutions, rejuvenating care essentials like shampoos & conditioners manufactured using a five-mineral complex and a versatile collection of affordable and premium hair styling staples designed to nourish and tame versatile hair types.  

Commenting on the momentous occasion, Maison D’ Auraine founder & MD Arpit Jain said, “We are thrilled to launch Keune in India and bring its high-quality hair care products to our customers. Keune’s commitment to sustainability and ethical business practices aligns with our values, and we are excited to partner with them to offer our consumers in India and our salon partners a range of hair essentials that are innovative, sustainable and effective. Today, Indian consumers are keen to experience premium products from global brands. In line with this idea, we intend to continue to expand our product offerings and foster more such collaborations with international brands to cater to the diverse requirements of our customers. The idea is to democratise beauty and personal care space by making international products available to our Indian consumers by partnering with leading brands across continents.”  

Advertisement

Commenting on the partnership, Keune Haircosmetics CEO Eelco Keune said, “We are thrilled to join hands with Maison D’ Auraine for our foray into the vibrant Indian market. This partnership is not just about products; it’s about shared values. With Keune’s 100-year-old legacy, this collaboration gains an added layer of significance. Our shared commitment to social responsibility and sustainable beauty makes this collaboration truly special. Together, we look forward to offering Indian hair dressers & consumers innovative and high-quality haircare solutions that reflect our dedication to excellence.”

Keune, being a global leader in professional haircare products recently attained B Corp certification, underscoring the company’s dedication to environmental sustainability, ethical business practices, and social responsibility. With this strong commitment to engaging in sustainably responsible practices, the 100% cruelty-free and vegan brand has bolstered its efforts to reduce its carbon footprint, using recycled materials in its packaging, and sourcing ingredients responsibly.

Acknowledging the significance of skill development within the beauty industry, Maison D’ Auraine actively organises trainings, seminars, and educational conferences for its salon partners & hairdressers. Enabling the hairdresser community and creating seamless processes and efficiency across product portfolio for different markets.

Advertisement

These initiatives span both metro and non-metro cities, aimed at building capabilities and nurturing talent. The Keune product portfolio is exclusively available through Maison D’Auraine at 25000+ premium salons across India.
 

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands

Devyani International names Sandeep Anand, Robinder Singh in key roles

Pizza Hut and Costa Coffee businesses see leadership refresh from April

Published

on

MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.

The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.

He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.

Advertisement

Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.

Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.

The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD