MAM
Main Aurr Mrs Khanna teams up with VIP; rolls out contest
MUMBAI: VIP Industries, the moulded luggage manufacturer in Asia, in assoociation with the makers of Main Aurr Mrs Khanna, Sohail Khan and UTV recently launched the ‘Main Aurr Mrs Khanna Aurr Mera VIP contest‘. The luggage manufacturer has designed an exclusive Main Aurr Mrs Khanna signature line of products. On purchasing the new line, customers would be entitled to participate in the contest. As part of the contest, VIP customers can get the opportunity to meet Salman Khan, Kareena Kapoor and Sohail Khan. Other prizes include tickets to the premiere show to music CDs autographed by the stars and other accessories. The contest ends 5 October and would run at all VIP exclusive stores in the country. Said VIP Industries MD Sudhir Jatia, “It is our constant endeavour to provide our customers with a differential and best-in-class shopping experience to make every VIP purchase special. “We are happy to associate with Main Aurr Mrs Khanna, which will give our valued customers a chance to meet and interact with their Bollywood stars.” Averred Sohail Khan, Producer of Main Aurr Mrs Khanna, “We are happy to associate with a successful and fashionable brand like VIP for Main Aurr Mrs Khanna. “The threshold of the film is very urban and chic and the entire star cast lends itself to the same. We look forward to a great response from all VIP customers throughout India to the contest.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
