MAM
Mahindra’s Verito Vibe dons on a sporty look
MUMBAI: Verito Vibe, a compact car by Mahindra & Mahindra Ltd which was launched on 5 June has now come up with its new TVC. Developed in-house by Mahindra, Verito Vibe is set to redefine the compact car segment in terms of its spaciousness, reliability and unique crossover style for the Indian consumer.
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The car in the TVC which went on air on 6 July has been positioned as a sporty compact sedan. “The Verito Vibe compact sedan carries forward the DNA of the Verito – offering the best in class cabin space, excellent drive quality, great boot space, reliable performance, solid safety and excellent mileage,” said Mahindra & Mahindra Ltd CMO- automotive division, Vivek Nayer.
The ‘Everybody loves a sport‘ TVC depicts how the young Vibe owner who is a sport is also very sensible and responsible on the road. “The act of ‘being a good sport‘ is a younger, more playful rendition of ‘Grow Up to Verito‘ which has been the tagline of the Verito. The campaign also brings out the Verito values of being sensible and mature,” he said.
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The ad campaign has been created by Interface Communications. The creative director for the TVC is Alan Rego, while the national creative director for the ad is Robby Mathew.
“The challenge in making the TVC was to clad the sportiness of the Verito Vibe with a solid emotional quality,” said Interface Communications national creative director Robby Mathew.
Explaining the concept behind the TVC Mathew said, “Nowadays, when outracing and outshining others is seen as a virtue, this young man who chooses to lose just so that a little boy‘s dad can win, is like a breath of fresh air. It reflects his generosity and the confidence he has in himself and his machine. Importantly, the film celebrates values that are unfortunately becoming extinct in our country.”
The Verito Vibe packs in the aspirations of the Indian car lover and offers high standards in every aspect of style, space, safety and engine performance. “Developed on the global and proven quality platform of the tried and tested Verito, the Vibe is well suited for Indian road conditions All this and much more makes the Vibe nothing less than a category creator,” informed Mahindra & Mahindra chief executive, automotive division Pravin Shah.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
