MAM
Mahindra’s ‘Time of your life’ campaign for the new Xylo
MUMBAI: Indian SUV manufacturer Mahindra & Mahindra Ltd launched its second television commercial (TVC) for ‘Stylish New Xylo’. This is a sequel to the first makeover TVC for the new SUV.
The commercial highlights the E9 variant and its key features such as the pioneering Voice Command Technology (VCT), mHawk engine and luxurious space and comfort of the new Xylo.
The TVC is based on ‘Time of your life’ and while its predecessor communicated the arrival of the Stylish New Xylo this ad showcases the key features of its new avatar.
Fashion photographer Atul Kasbekar continued his stint as the brand endorser.
M&M SVP marketing automotive division Vivek Nayer said, “The new TVC is a continuation of the Xylo’s ‘Makeover TVC’ and it reveals the key features of the stylish new Xylo in a cool & trendy way. The new TVC also reinforces the fact that the stylish new Xylo is gold standard in luxurious space & comfort. As always, the dashing fashion photographer Atul Kasbekar and his tall leggy models add to the glamour quotient. We are sure the consumers will enjoy the new TVC and appreciate the pioneering features in the E9 variant of the stylish new Xylo.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
