MAM
Mahindra to launch ad campaign for new Xylo
BANGALORE: Automobile major Mahindra & Mahindra Ltd (Mahindra) will be launching a new campaign, including TVCs’, over the next few days for its upgraded SUV Xylo. The earlier version of the Xylo was launched in January 2009.
“There will be two parts of the campaign – the first TVC and other initiatives will be to announce the new Xylo and the second one that will follow a few weeks later will talk about the product,” said Mahindra Automotive division’s VP of Sales & Marketing Vijay Nakra at the launch of the vehicle in Bangalore.
Initially the new Xylo will be launched in select major towns and cities in the country and then rolled out across the rest of India.
“At present we will be on news, sports, some GECs’, channels such as Discovery and NGC. We plan to go to regional channels after about 4 to 6 weeks once the all India launch has been completed,” revealed Nakra to http://indiantelevision.com.
Nakra could not reveal the amount that Mahindra would spend on the new Xylo campaign, but said that it would be adequate.
The two TVCs’ showcased by Mahindra today at the launch of the new Xylo featured ace photographer Atul Kasbekar with some models. The print and the dealership outlet creatives will also feature Kasbekar and some of the models that have posed for him.
Interface, which handled the earlier Xylo creative duties, will continue to do so for the new Xylo. Lodestar Universal handles the media buying for the new Xylo.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
