Ad Campaigns
Mahindra launches Marazzo #ChooseTogetherChooseRight campaign
MUMBAI: Mahindra & Mahindra Ltd, part of the $20.7 billion Mahindra Group, today, announced the launch of a new marketing campaign for its premium multi-purpose vehicle Marazzo. Christened #ChooseTogetherChooseRight, the campaign will debut an all-new television commercial (TVC) that promises to build a strong emotional connect with family-car buyers by bringing to life the power of coming together to make important life-choices.
The multimedia campaign will go beyond television to leverage digital and social media and on-ground and dealership activation to engage with consumers and celebrate the choices they make together as a family.
The new Marazzo campaign is based on the insight that the modern Indian family comes together to make big life-choices. This stems from the aspiration to always provide the best for the family in all important aspects of life, including the choice of the new family-car. Marazzo seeks to establish a strong emotional connect with family-car buyers by acknowledging these realities and, indeed, celebrating them in the new campaign.
Speaking on the launch of the new campaign, Mahindra & Mahindra Ltd chief of sales & marketing, automotive division Veejay Nakra said, “The insight-based TV commercial aims to amplify the collective role of today’s family in the choice of a new car. It also corroborates on the ever evolving role of women in making family decisions, in this case, choosing Marazzo as the family-car. We are confident that the new campaign will inspire many customers, who are keen to upgrade from a hatchback or a compact sedan, to collectively choose the Marazzo.”
Born of an engineering collaboration between Mahindra Automotive North America (MANA), Detroit and Mahindra Research Valley (MRV) Chennai, the Marazzo has been engineered for excellence to ensure a smooth ride, agile handling, the quietest and fastest cooling cabin in its class and a comfortable cabin with ample space. The Marazzo's streamlined and aerodynamic design is an outcome of the collaboration between Pininfarina, Italy and the Mahindra Design Studio in Mumbai.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
