MAM
Mahindra initiates multi-media campaign with Duro DZ launch in South India
BANGALORE: Mahindra Two Wheelers Ltd (Mahindra 2 Wheelers) from the Mahindra group has kick-started a multi-media campaign to promote its new 2 wheeler – Duro DZ.
Following the launch of the Duro DZ in Andhra Pradesh and Kerala starting 7 January, Mahindra launched the scooter in Bangalore and rest of Karnataka today. Duro DZ is to be launched in Tamil Nadu tomorrow.
“South India along with West India constitutes almost 80 per cent of our two wheeler market. Once the South India launch is completed, we will be launching the Duro DZ in the western part of the country followed by rest of India by March of this year,” said Mahindra 2 Wheelers Vice President of Sales & Customer Care Dharmendra Mishra, while speaking to www.indiantelevision.com.
A multi-lingual TVC by Interface featuring Bollywood diva Kareena Kapoor has been on air since the past few days on the prominent channels in the four southern states. The TVC is being aired on a number of Sun Group channels in all the four southern states, it is being aired on the three Star Network channels in South India – Vijay TV(Tamil), Suvarna (Kannada) and Asianet (Malayalam), as well as the channels from the TV9 group in these languages, besides Zee Kannada and Telugu and ETV Telugu, Kalaignar TV among others.
Mahindra 2 Wheelers has also booked spots on all the Radio Mirchi stations in the four southern states, as well as a few Red FM stations. In Bangalore, it has also signed on Radio One for Duro DZ jingles. Print media – mainly newsprint is included in the media plans and the company is looking out for prominent outdoor locations in at least five principal towns and cities in each of the four states.
The company is looking to up its volumes by around four times over the next few days in South India with the Duro DZ reveal company sources.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
