Brands
Mahindra Holidays Sales & Mktg spends during Q4-2014 Rs 52.53 crore
BENGALURU: Mahindra Holidays & Resorts (India) Limited (Mahindra Holidays) spent Rs 52.5268 crore (24.03 per cent of Total Income or Tot Inc) towards Marketing and Sales Promotion (S & M) during Q4-2014, which was 1.47 per cent more than the Rs 51.77 crore (27.33 per cent of Tot Inc) during the immediate trailing quarter Q3-2014 and 5.75 per cent more than the Rs 49.67 crore (24.77 per cent of Tot Inc). The company has the brand Club Mahindra.
Note: Rs 100 lakh = Rs100,00,000 = Rs 1 crore = Rs 10 million
Mahindra Holidays S & M spends during FY-2014 at Rs 191.50 crore (24.63 per cent of Tot Inc) was 4.22 per cent more than the Rs 183.74 crore (26.19 per cent of Tot Inc). Over a nine quarter period starting Q1-2012 to Q4-2014, Mahindra Holidays S & M average ad spends has been 25.83 per cent of Tot Inc. While in terms of rupees spent, S & M spends show a slight upward linear trend during these nine quarters, in terms of percentage of Tot Inc, the linear trend is downwards. Similarly, over a three year period starting FY-2012 until FY-2014, the trend in absolute rupee terms has been upward, while in terms of percentage of Tot Inc, the trend is downward. Please refer to Fig 1 and Fig 1A below.
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The company reported a PAT of Rs 24.39 crore (11.15 per cent of Tot Inc) in Q4-2014, which was 20.09 per cent more than the Rs 20.31 crore (10.72 per cent of Tot Inc) in Q3-2014, but (-21.15) per cent less than the Rs 30.93 crore (15.42 per cent of Tot Inc) in Q4-2013. In FY-2014, Mahindra Holidays PAT at Rs 94.53 crore (12.16 per cent of Tot Inc) was (-11.63) per cent less than the Rs 106.98 crore (15.25 per cent of Tot Inc) in FY-2013.
Mahindra Holidays Tot Inc in Q4-2014 at Rs218.62 crore was 15.4 per cent more than the Rs 189.44 crore in Q3-2014 and 9.02 per cent more than the Rs 200.54 crore in Q4-2013. In FY-2014, the company’s Tot Inc at Rs 777.52 crore was 10.83 per cent more than the Rs 701.55 crore in FY-2013. Please refer to Fig 2 and 2A below.
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The company says that it follows a two-pronged strategy – It provides a variety in holidaying options by rapidly increasing unique location footprint and attempts to enhance service levels and delight the customer at every touch point.
Mahindra Holidays chairman Arun Nanda said, “I am happy to share that the month of March 2014 recorded the highest ever membership sale in the history of the company. We see this as the beginning of the next phase of growth for the company. However a lot remains to be done in the area of cost rationalization and productivity enhancements.”
Brands
Rajiv Bajaj quits Bajaj Finance board ahead of July AGM
The managing director of Bajaj Auto will step down as a non-executive director of the private lender, ending a long association with the company
Rajiv Bajaj is clearing his desk at Bajaj Finance. The managing director of Bajaj Auto has told the private lender that he will not seek re-election at its annual general meeting scheduled for July 30, 2026, bringing to a close a board tenure that spanned one of the most eventful chapters in Indian consumer finance.
According to a regulatory filing, Bajaj will cease to be a non-executive director of the company upon completion of the AGM. The board of directors, taking note of his departure at its meeting on Wednesday, placed on record its appreciation for his long association and contribution to the company.
The exit is notable. Bajaj is not merely a board name at Bajaj Finance. He has been part of the broader Bajaj group for over three decades, cutting his teeth across manufacturing, supply chain, research and development, engineering and marketing before rising to lead Bajaj Auto. He also holds directorships across several Bajaj group companies, including Bajaj Holdings and Investment Ltd, Bajaj Auto Credit Ltd, Bajaj Auto Technology Ltd, Bajaj Sevashram Pvt Ltd, Kamalnayan Investment and Trading Pvt Ltd and Rupa Equities Pvt Ltd, among others.
Bajaj holds a degree in mechanical engineering from the University of Pune and a master’s degree in manufacturing systems engineering from the University of Warwick, and has been credited with steering Bajaj Auto’s global operations through years of aggressive expansion.
His departure from the Bajaj Finance board narrows his formal footprint in the financial services arm of the group, even as he remains the public face of its automotive engine. Whether it signals a broader consolidation of roles within the conglomerate or simply a tidying of board responsibilities, the group has not said.
Bajaj Finance, one of India’s most closely watched non-banking financial companies, will now need to fill the chair he leaves behind. That, at least, should not take long.
