MAM
Mahindra Finance launches its new Diwali content film- ‘Main Sambhaal Lungi’
Mumbai: Mahindra & Mahindra Financial Services Limited (Mahindra Finance), part of the Mahindra Group, and one of India’s leading NBFCs, released a special film encapsulating the essence of Diwali – ‘Main Sambhaal Lungi’. The film revolves around a daughter’s efforts towards fulfilling the dreams of her family. The film will be disseminated through social and digital platforms during this Diwali.
The narrative set in the backdrop of Diwali, features the protagonist, a responsible daughter who is committed to fulfilling her family’s needs and dreams. Through engaging storytelling that beautifully interweaves emotions, aspirations & bonds of family, the film highlights the aspect that our loved ones often make so many things possible for us without even being told to and draws a parallel with how Mahindra Finance too understands financial needs of the customers and becomes a partner in fulfilling their dreams as one of their own.
The film concludes with the daughter bringing home a new car on the occasion of Diwali, enabled by a Car Loan provided by Mahindra Finance.
The digital film has been conceptualised keeping consumer insights at the centre of communication. The one-week campaign will be amplified on social media and other key digital platforms. The campaign plans to generate substantial buzz around vehicle loans & other financial products of Mahindra Finance.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
