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Mahindra Finance launches #HerVerse poetry campaign for Women’s Day

Spoken-word initiative amplifies real voices of women employees through co-created poetry.

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MUMBAI: Mahindra Finance just turned Women’s Day into a mic drop because when women’s real stories hit the stage, even the boardroom starts listening. Mahindra Finance has launched #HerVerse, a powerful spoken-word poetry campaign to mark International Women’s Day 2026. The initiative moves beyond symbolic gestures by bringing authentic experiences, journeys and voices of women employees across the organisation to the forefront through original poetry.

The campaign was built through a co-creation process where poets engaged in direct, one-on-one conversations with women employees from diverse roles and geographies frontline to leadership. These personal narratives of ambition, resilience, challenge, growth and solidarity shaped every line of the poems presented.

HerVerse is designed as original intellectual property that will return annually with fresh voices and new verses, creating a living archive of women’s stories within the organisation.

The campaign reflects Mahindra Finance’s commitment to shifting from one-day celebrations to sustained, authentic representation amplifying the diversity and depth of women’s lived realities at work.

In a world where women’s voices are often heard but not always truly listened to, #HerVerse doesn’t just celebrate, it hands the microphone to the women who live the story every day, proving that the most powerful verses are the ones written from real experience.

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