MAM
Mahindra Finance launches its new ad campaign – ‘Ab Fixed Deposit hoga Fast Deposit’
Mumbai: Mahindra & Mahindra Financial Services Ltd, (MMFSL), part of the Mahindra Group, and one of India’s leading NBFCs, today announced the launch of its new ad campaign – ‘Ab Fixed Deposit hoga Fast Deposit’. The new campaign captures the digital agility and reliability of Mahindra Finance’s Fixed Deposit schemes, further nudging today’s young investors to avoid frugal expenditures. The TVCs will be airing during the ongoing ICC World Cup 2023 in TV & digital mediums.
Mahindra Finance is one of the few deposits taking NBFCs and this campaign aims to strengthen its Fixed Deposit Portfolio. The company is currently offering an attractive interest of up to 8.05% per annum with 0.25% extra for senior citizens. The latest digital offering from the brand allows consumers to open their Fixed Deposits in just 4 easy and fast steps.
The two 15 seconds TVCs focus on the ‘Speed & Ease’ aspects of investing in Mahindra Finance FDs; enabled by a simple ‘4-steps only’ process. This is encapsulated in a secured end-to-end digital journey.
Mahindra Finance MD & CEO Raul Rebello said, “Fixed deposits is a low-risk, assured and secured investment opportunity, being an ideal option for those reluctant on exposing their savings to market fluctuations. At Mahindra Finance, our constant endeavor is to be a responsible financial solution partner to emerging India with a secure digital investment option. Through this campaign, we aim to tap such investors and educate them with the offerings of our Fixed Deposit products available at the click of a button”.
The two 15 seconds ad films have been conceptualized keeping the consumer insights at the centre of communication. The 4 weeks campaign will also be amplified on social media and other key digital platforms. The campaign plans to generate and amplify substantial buzz around Mahindra Finance’s Fixed Deposits.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
