Brands
Mahesh stays on board with AbhiBus for another blockbuster journey
MUMBAI: When it comes to bus bookings, Mahesh Babu isn’t just riding shotgun, he’s driving trust. Abhibus, Ixigo’s bus ticketing arm, has renewed its nearly decade-long partnership with Tollywood icon Mahesh Babu, extending one of the longest-standing celebrity-brand collaborations in India’s mobility space. First onboarded in 2016, the superstar continues as the face of AbhiBus in 2025, a partnership built on reliability, relatability, and regional resonance.
From quirky in-transit ads to heart-tugging tales of homecoming, the duo has delivered some memorable campaigns over the years. This summer, fans can look forward to a new campaign that rides on this legacy while showcasing Abhibus’s evolved customer offerings like the “Filter New Buses” feature and the “AbhiAssured” promise.
“Mahesh Babu has been more than just a brand ambassador, he’s been a fellow traveller in our journey of growth,” said Abhibus COO, Rohit Sharma. “From 2016 to 2025, his presence has helped us build deeper connections across the South and beyond.”
Mahesh Babu echoed this sentiment, saying, “My journey with Abhibus has always felt personal. It’s about making travel smoother and safer. Abhibus doesn’t just take you places, it makes sure you get there comfortably.”
As Abhibus expands across new markets, Mahesh Babu remains its most familiar co-passenger, a constant in a changing travel landscape, reminding Indian commuters that the ride can be just as memorable as the destination.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
